The Terrell L. Metheny & Jr. Collection
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Even in retirement, because of his thorough knowledge and experience in all phases of broadcasting, Terrell L. Metheny, Jr. is sought as a "trouble-shooter" by managers/owners with special needs.Following a decade of achieving top ratings on the air in such diverse markets as Nashville (Ronn Terrell) and Milwaukee (Mitch Michael), Terrell left the air to devote full-time to his position of Vice President Programming, WKLO. His final regularly scheduled broadcast is part of this collection.
From Louisville, Terrell became National Program Director of Southern Broadcasting Company and Program Director of WMCA, New York. During his tenure at the helm of programming at WMCA, the station became the #1 music station in NYC. He later added sales training and experience to his resume and became a top billing sales person. Now with the combination of on-air, programming and sales experience, Terrell became a General Manager and, at times, part owner of ten different stations over the remainder of his career. In each instance, ratings and sales climbed impressively. His civic contributions throughout his career have produced walls filled with commemorative plaques. His serious involvements include being a Licensed Lay Eucharistic Minister in the Episcopal Church. |
The Repository thanks Terrell Metheny for sharing!
This mostly unscoped (but edited) recording features Terrell Metheny as Mitch Michael on WOKY in Milwaukee, Wisconsin. Included are segments of the 3 and 4 PM hours from an uncommonly warm summer Tuesday (June 9, 1964.)
In addition to a few musical selections off the beaten path (and quite obviously targeted to WOKY’s “upper demographics”), you’ll hear several jingles, a spot for the second James Bond film starring Sean Connery, and an airborne traffic report from pilot Art Zander. In Milwaukee, Bartell’s WOKY was the first station to broadcast traffic reports from the air.
WKDA was The Big Sound, complete with time chime and reverb-on-demand. Promos tout The Balance and Total Radio, and the production values are very high, including a few classic jingles and several big-band instrumental “bridges”. (The instrumentals were played from tape, allowing time to change records.)
There are lots of celebrity liners, and Ronn ad-libs a sound-effect for a revised weather reading, too. Though the rock ‘n’ roll records are sparse in this ‘scoped hour, Terrell’s energy level more than compensates for his “little flat friends, the records.”
This was taken from a reel tape. Quite a bit of click and pop and noise reduction has been applied to what you will hear, but there’s still an audible level of noise on promos and spots. WKDA played everything from turntables, with the exception of the “instrumental impact music”.
For more about WKDA, please read Sam Hale’s description and Terrell Metheny’s comments for Sam Hale’s 1959 WKDA Snippets.
Here’s the first hour (3-3:55 PM) of Terrell Metheny’s last regularly scheduled show as Mitch Michael on WKLO, Louisville, KY., from May 16, 1967.
Morning superstar Bill Bailey, The Duke of Louisville, is heard on a number of commercial announcements. And even though all the music is intact, the commercials in this hour are also fun to hear, including The Blues Magoos for Great Shakes, Eva Gabor for Aamco, and spots for two native Kentucky beers: Oertels and Wiedemann. And, there’s a Chickenman episode at around 43:00.
This is a studio aircheck and the fidelity is excellent, allowing us to hear all the genuine grit of music on vinyl, circa 1967. One song was restored due to a flaw in the original tape, and all our exhibits are processed for online presentation, but otherwise, this one is as close to the original as possible. Enjoy!
Standout Spot: Falstaff – great jingle, and listen to the silky precision of the vocalist! Standout Song: Tramp, by Otis and Carla. Hilarious and Funky! Newsman Reed Yadon (who also worked at WAKY) is featured with an almost-complete newscast.