The Ron Jacobs Collection

KHVH 1958  Ron Jacobs, KHVH, 1957

Ron Jacobs KMAK 1963
KMAK, 1963

RJ on Mobile Phone
Always on the cutting edge of technology, Jacobs used a mobile phone to "hotline" boss jocks while building KHJ.

RJ and Cruisin'
with the original CRUISIN' LP's, 1971

A native of Honolulu, Ron Jacobs began broadcasting as a high school reporter at the age of 15, but his professional radio career began in 1953 as the all night disc jockey at KHON, when he dropped out of high school. In 1957, Henry J. Kaiser hired Jacobs and Hawaii radio legend, impresario and record producer Tom Moffatt to play rock 'n' roll music in Hawaii at KHVH Radio. There they met Elvis Presley and his manager, Colonel Tom Parker. Jacobs and Moffatt remained close to Parker for 40 years.

Jacobs joined KPOA in 1958 and earned the distinction of being Hawaii's youngest program director. It was there he began his friendship with Bill Gavin and consultant Mike Joseph. In 1959, Jacobs joined another new station, KPOI, Hawaii's first Top 40 outlet, as PD and morning drive jock. KPOI and the "POI boys" reached the top of the ratings in less than a year. In 1962, Jacobs left for the Mainland, promoted by the Colgreene Corporation to Vice President of Programming. Fine-tuning his formatting concepts, he applied them to KMEN in San Bernadino and KMAK in Fresno, California. Within months, both stations were rated Number One.

His success came to the attention of radio consultant Bill Drake, a Fresno competitor. Joining forces, Drake hired Jacobs, then 27, to program KHJ in Los Angeles. It was at KHJ that the "Boss Radio" format achieved national recognition. KHJ reached the Number One position in Los Angeles within six months. While at KHJ, Jacobs produced the 48-hour special, The History of Rock And Roll, radio's first "rockumentary," a term he coined to describe the much-imitated epic broadcast.

In 1970, Jacobs left KHJ for a new role, co-founder and vice president of Watermark, Inc. Together with Tom Rounds, an alumnus from KPOI, he launched American Top 40 with Casey Kasem — the most widely syndicated radio program in history. At Watermark, Jacobs also produced the critically-acclaimed and award-winning Elvis Presley Story.

Then Jacobs began a long-dreamed-of project — a 13-album record series entitled Cruisin': A History of Rock'n'Roll Radio. Each album re-created the radio show of a disc jockey who held regional dominance during the developing years of rock music. Jacobs also produced several other albums, including A Child's Garden of Grass for Elektra Records.

 

There would be one more stop before Jacobs would return to Honolulu: KGB AM/FM Radio in San Diego.Mike Harrison, publisher of Talkers Magazine and the first AOR Editor of Radio & Records, writes:

RJ in 1998
Recent RJ, as featured in The Robert W. Morgan Bossography, 1998.

"In 1972, when I arrived in San Diego, Ron Jacobs' KGBs (AM and FM) were the talk of the national radio industry. The stations were an innovative blend of research and creativity. I had been working on a similar concept that I dubbed Album Oriented Rock ("AOR") -- a departure from progressive FM rock radio. The subsequent three year battle that took place between my KPRI and Jacobs' magnificent KGB was a seminal display of some of the techniques, styles and formatics that would shape the FM dial over the next quarter century. It was the first "AOR" contest and we commanded lots of attention. Looking back at the stuff Jacobs and his great staff were doing at KGB, I realize that the situation forced me to dig deep down and approach FM rock programming with a level of focus and discipline that I never would have needed to reach had I not been so lucky to be in competition with one of rock radio's great experiments -- the Ron Jacobs-era KGB!"

Shortly after Jacobs took the reins of KGB, the station was Number One. The KGB Chicken—later known to the nation as "The San Diego Chicken" — also hatched from Jacobs' fertile imagination. In 1972, Ron Jacobs was honored by Billboard magazine—as "Program Director of the Year." Two years later, Billboard named KGB "Station of the Year."

In March of 2002, he completed his long-awaited book KHJ: Inside Boss Radio. The book was a large (8.5 x 11") format with 433 total pages. In addition to the 280 Memos to the Boss Jocks that were generated by Jacobs between 1965 and 1969, the book featured hundreds of quotes, subjects, contributors, jargon, contests, promotions, and a KHJ "Who's Who".

For the past few years, Ron Jacobs has been back home, in Hawaii. He started "brah-casting" again on July 7, 2007, and streamed contemporary & vintage hawaiian music at WHODAGUYHAWAII.COM through February 28, 2009.

OBAMALAND NEW BOOK BY RON JACOBS Ron Jacobs was a veteran contributor to HAWAII Magazine and published OBAMALAND: Who Is Barack Obama? in December, 2008. He was working on the book long before it seemed certain that Obama would be nominated. It's the only book about 44th President of The United States (besides his own) written by someone born in Hawaii.

Ron Jacobs passed away, unexpectedly, in Hawaii on March 8, 2016. He was 78.


The Repository thanks Ron Jacobs for all his contributions, then and now.

… .these kids are goodoh, they’re really good …
Reni Santoni reprises his role as The Monday Morning Quarterback in this
“flip-side” (b/w) for The Game Plan to Beat Miami (The Twelve Days of Christmas) produced by Ron Jacobs.The Ron Jacobs Collection

The Elvis Presley Story, Produced and Directed by Ron Jacobs, was first distributed by Watermark in 1971 as a 12-hour program. Delivered on high-quality “stereo broadcast transcriptions”, broadcast rights were offered to one radio station in each market area.
Following Presley’s death in 1977, the original was updated and an additional hour was added. It was offered again as a 13-hour special.
The Elvis Presley Story was written by Elvis biographer Jerry Hopkins and narrated by long-time Los Angeles media personality Wink Martindale.
This Presentation Tape was created for the 1977 version of the “first and last word on the most legendary figure in the history of rock and roll.”

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum