The Roddy Freeman Collection

Roddy Freeman, 2006
Roddy Freeman, 2006

 

Around the eighth grade, Roddy Freeman was seduced by the magic of Top 40 radio, specifically WCAO in Baltimore during the early sixties. He writes:

"That led to a fascination with all aspects of radio, including programming, music, signals and transmitter sites. I became hooked on the top 40 stations that boomed into Baltimore at night, including WABCWLSWKBWCKLW and later, WCFL. I read everything about radio that I could get my hands on, including BroadcastingBillboardRecord World and the Bob Hamilton Radio Report. And I loved listening on family vacations to out-of-town stations, such as WMCA in New York, which I always felt was one of the best top-40 stations ever.

My only brush with a radio career was in my college days, when I worked on-air at two college stations, WBJC-FM/Baltimore while at the Community College of Baltimore and WMUC, the campus station at the University of Maryland. I also handled a weekend air shift at a commercial station, WNAV in Annapolis, during that time.

My real career has been in the media planning and buying area at advertising agencies, which I have found to be an excellent vantage point for watching the radio business. My First full-time job was at W.B. Doner & Company in Baltimore. I have also worked at Ted Bates/New York, Cunningham & Walsh/New York, NW Ayer/New York and McCann-Erickson/Atlanta. Since 1996, I have operated my own consultancy here in Atlanta, Media Innovation."

The Repository thanks Roddy Freeman for sharing!

Unscoped
… put your teeth in and nail your wig on your head …
This Exhibit ‘SCOPED (11:45) By the mid-sixties, the Washington DC market had sprawled to the point where the 1,000 watts-day/250 watts-night signal of WOL could no longer compete against WMAL and WRC with its MOR format. Sonderling bought WOL in 1965 and introduced a soul format that set Washington on its ear. WOL brought in top-notch talent and presented a sound that was as slick as any Top-40 station. With Washington’s black population still residing close in, WOL rocketed to #1 within weeks and stayed at or near the top for almost 10 years. Big Bill Haywood crossed town from WOOK to handle mornings in the early 1970’s. In this period, WOL was in a finely-tuned-machine mode. Notable on this aircheck is that WOL’s imaging and jingles sounded very “white”. The station had a couple of white program directors in its heyday, Ted Atkins and Dave McNamee. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.
Scoped
… put your teeth in and nail your wig on your head …
This Exhibit ‘SCOPED (11:45) By the mid-sixties, the Washington DC market had sprawled to the point where the 1,000 watts-day/250 watts-night signal of WOL could no longer compete against WMAL and WRC with its MOR format. Sonderling bought WOL in 1965 and introduced a soul format that set Washington on its ear. WOL brought in top-notch talent and presented a sound that was as slick as any Top-40 station. With Washington’s black population still residing close in, WOL rocketed to #1 within weeks and stayed at or near the top for almost 10 years. Big Bill Haywood crossed town from WOOK to handle mornings in the early 1970’s. In this period, WOL was in a finely-tuned-machine mode. Notable on this aircheck is that WOL’s imaging and jingles sounded very “white”. The station had a couple of white program directors in its heyday, Ted Atkins and Dave McNamee. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.
Unscoped
… the Boss Jocks versus the Boss Chicks …
This Exhibit ‘SCOPED (10:06) [Technical Note: This exhibit has speed and pitch irregularities. The ‘scoped version is recommended.] When Jay Cook became an off-air program director at WFIL, he had no shortage of candidates to take over his noon-to-3 shift at what many considered the best Top-40 station in America. He selected Tom Dooley from KRIZ in Phoenix, and Dooley did not disappoint. He flawlessly executes WFIL’s format with high energy and congeniality. Fred Lowrey’s newscast demonstrates WFIL’s commitment to excellence in all areas. Tom Dooley passed away November 9, 2010, a victim of brain cancer. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.
Scoped
… the Boss Jocks versus the Boss Chicks …
This Exhibit ‘SCOPED (10:06) [Technical Note: This exhibit has speed and pitch irregularities. The ‘scoped version is recommended.] When Jay Cook became an off-air program director at WFIL, he had no shortage of candidates to take over his noon-to-3 shift at what many considered the best Top-40 station in America. He selected Tom Dooley from KRIZ in Phoenix, and Dooley did not disappoint. He flawlessly executes WFIL’s format with high energy and congeniality. Fred Lowrey’s newscast demonstrates WFIL’s commitment to excellence in all areas. Tom Dooley passed away November 9, 2010, a victim of brain cancer. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.
… Next thing I know, the Geator with the Heater will be on the line …
[Portions previously featured on Z-100 composite exhibits.] It was less than a week since Z-100 (WHTZ-FM) and its Morning Zoo had signed on — and the day when its new antenna atop the Empire State Building was put into service. The new site replaced the “pea shooter” transmitter of Z-100’s predecessor station on 100.3 – WVNJ-FM. The aggressive approach that would take the station “from worst to first” in four months is evident here with a tongue-in-cheek guest appearance by Don Imus. Scott Shannon is paired here by newscaster J.R. Nelson, who was also the initial imaging voice of Z-100. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.
This aircheck reflects the hot and heavy war between WPLJ and Z-100 (WHTZ-FM) in late 1984. WPLJ is giving away money and warns competitors to “get out your checkbook or get out of town.” WPLJ had slowly segued from AOR to CHR over the latter months of 1983, with Larry Berger staying on as PD. A year later, Hit Radio 95 is starting to get its act together. But the station would not see its best ratings for another year, after it had been rechristened Power 95. Since its August, 1983 sign-on, Z-100’s Scott Shannon had constantly attacked WPLJ on the air, often making fun of Larry Berger. WPLJ remained quiet until late in 1984, when its frustrations exploded with a parody of Z-100’s imaging. Z-100 threatened a lawsuit, and WPLJ stopped airing the piece. But on this aircheck, WPLJ refers to Z-100 as “Zit 100.” Fast Jimi Roberts was a natural and always one of my favorites. I believe he came to WPLJ straight from a small FM in Toms River, New Jersey. He was excellent on WPLJ from his very first weekend and eventually replaced Pat St. John in afternoon drive. He remained at WPLJ for 15 years. As of 2006, Fast Jimi entertains at Mix 106.5 in Baltimore and does voiceover work as Robert Jacobs Voice Overs. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.
… Cousin Bruce Morrow wears Jockey Classic Briefs …
This is a portion of an incredible piece of radio, put on by WNEW-FM during the week that WABC ended 22 years as a Top-40 station. Producer Earl Bailey spared no energy to create this masterpiece. It included interviews, airchecks, stories, listener comments and music. This exhibit opens with Bob Lewis, who is followed by Bruce Morrow, Dan Ingram, Scott Muni, Rick Sklar, Chuck Leonard and Herb Oscar Anderson. Two of my favorite segments are an aircheck of the Brief Showers incident, and Chuck Leonard’s story about how he got hired. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.
… Now, you’re probably saying to yourself, why can’t I be a hand, a nose, or some other part of the body …
This is a rare recording of the late Rick Carroll on KKDJ, the predecessor to KIIS on 102.7 in Los Angeles. KKDJ was a solid-sounding station that should have made it. Of course, Carroll was later to gain notoriety by creating the rock format at KROQ-FM that pretty much remains, to this day. Some musical selections in this exhibit were restored. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.
This Exhibit ‘SCOPED (07:03) When I listen to this aircheck of KIMN, I am reminded of Bill Drake’s influence on virtually every Top 40 station in America. This early-seventies version of KIMN was a good one, with Chris Alexander moving through late morning nicely. And while the station sounds up-to-date and pleasant, it does not have the competitive edge associated with stations in the heat of battle. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.
This Exhibit ‘SCOPED (07:03) When I listen to this aircheck of KIMN, I am reminded of Bill Drake’s influence on virtually every Top 40 station in America. This early-seventies version of KIMN was a good one, with Chris Alexander moving through late morning nicely. And while the station sounds up-to-date and pleasant, it does not have the competitive edge associated with stations in the heat of battle. THIS CONTENT WAS CONTRIBUTED TO REELRADIO EXCLUSIVELY. Duplication and/or distribution is a violation of our Terms Of Service.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum