The Robert O'Brian Collection


Robert O'Brian, KLCN, 1967
Robert O'Brian,
KLCN, 1967
Robert O'Brian, KRKO, 1978
Robert O'Brian,
KRKO, 1978
Robert O'Brian, 1995
Robert O'Brian, 1995
By Robert O'Brian (Robert Witham)

It was way, way back in 1957 or '58 that I knew that radio had to be just about the coolest thing ever invented. I remember having a 7-transistor "Silvertone" radio from Sears under my pillow at night so I "wouldn't miss anything". I think I was in the 6th grade, and I remember listening to KAYOKJRKING, and later KTW and KOL as the "radio wars" started in Seattle.

There were people like Al Cummings on KING, or the Breakfast Club with Clifford and Clark, then, one day KAYO started playing records that featured artists like Fats Domino. My Father had a fit. "Don't bob your head to that music" he said at the breakfast table. I think my destiny was set at that point, I had to, some how, some way be on the radio. But, what a lesson I had to learn.

In 1961 I entered high school. I taped and played promos (cut by the Seattle Radio personalities) in the lunchroom at school. That was mv first meeting with Pat O'Day. Pat cut a promo for me to play at my lunch DJ party at school. Cool eh!

I fell in love with radio and everything it had to offer. I didn't get into broadcasting until I was stationed during the "conflict" at Blytheville, Arkansas for the Air Force, (not one enemy fighter made it past me). I witnessed the start of WMC-FM aka FM 100 in Memphis. I worked at KLCN in Blytheville, and tried to get it to sound good too. During that period of time, I returned home and recorded some tapes to take back with me to the airbase. This is how I happened to get these gems from some legends! I think you'll enjoy.

AS for my career, after leaving KLCN, I went to KGY in Olympia, to KALE in the Tri-Cities, to KNDO-TV in Yakima (oops a wrong move there) then to KRKO and KWYZ in Everett. Some brief stints in Seattle, and then into sales for Trader Publishing Company (I needed to make some money). I was at Trader for 9 years, now retired and loving it!

And now.. "Serving the 'Sound' from Seattle....."

The Repository thanks Robert O'Brian for sharing!

[Description by Uncle Ricky]

“You know, it’s been a long time since a jingle company came out with a real exciting ID series…” Or so they said in 1973. These jingles are representative of the great talent at TM Productions in 1973. Many of the cuts are reflective of the popular tunes of the time, while retaining traditional arrangements. The overall presentation is first-rate, too, even though the jingles sound better than most of the vinyl used in this demo.

Jingles for weekends and special events can define a higher form of radio station – a Place to Be, not just a brand name. (Weekends are WNBC days). Of course, the goofy “Oldies” DJ was probably a mistake… or was it still funny then?

I’m not a big fan of the “kid” vocal groups featured on some of these cuts, but it does reflect the family-friendly focus of the popular personality and music format at flagship WNBC. This is a fun old-timey jingle demo, and the Timmy Thomas cut — simple as it is — knocks me out.

Scoped
… Wakoz is sort of a Mocha-flavored highway to magna cum laude …
[Description by Uncle Ricky] It’s Memorial Day, and the day of the Tripps Festival in Seattle. KJR is on top with World Famous Tom Murphy, who reports he “got to see Jefferson Airplane and everybody today”. Murphy’s casual sarcasm sure sounds like Larry Lujack sometimes, and we can’t help wonder how much of Lujack is Murphy and visa-versa. Is Murphy the only jock to have worked with both The Real Don Steele and Lujack? Some of this exhibit was edited for technical reasons. Other portions were retained, despite the disappointments. We wish all of Don’t Blame It On The Children by Sammy Davis, Jr. was included, but what we got is what we got, and that includes a lot of the Seattle Today newscast. Other segments suffered sticky-tape squeaky syndrome. (We didn’t have access to the original tape, so we don’t know if it was baked for relief.)
Unscoped
… Wakoz is sort of a Mocha-flavored highway to magna cum laude …
[Description by Uncle Ricky] It’s Memorial Day, and the day of the Tripps Festival in Seattle. KJR is on top with World Famous Tom Murphy, who reports he “got to see Jefferson Airplane and everybody today”. Murphy’s casual sarcasm sure sounds like Larry Lujack sometimes, and we can’t help wonder how much of Lujack is Murphy and visa-versa. Is Murphy the only jock to have worked with both The Real Don Steele and Lujack? Some of this exhibit was edited for technical reasons. Other portions were retained, despite the disappointments. We wish all of Don’t Blame It On The Children by Sammy Davis, Jr. was included, but what we got is what we got, and that includes a lot of the Seattle Today newscast. Other segments suffered sticky-tape squeaky syndrome. (We didn’t have access to the original tape, so we don’t know if it was baked for relief.)
Scoped
… never understood that line about a cartridge in a pear tree …
[Description by Uncle Ricky] The legendary Pat O’Day is featured in this partially unscoped and edited composite of KJR. These are bits and pieces of Pat’s 3-6 PM show on what is probably the Monday after Thanksgiving. Best Guess: Monday, November 28, 1966. This exhibit has been edited and some of the music on this exhibit has been restored. Mr. O’Day overcomes many obstacles in this composite. And he perseveres, despite a malfunctioning EBS receiver, interference from Tom Murphy, the ever-elusive commercial copy, a seven-year-old co-host with a hangover, and his serious commitment to Julie Christie. Notice that he doesn’t even cue some of the records, he just starts ’em and talks or makes guitar sounds until he hears the cue scratch. So casual! And this exhibit is stuffed with classic commercial jingles. We are treated to spots for Vox, Nancy Sinatra for Coca-Cola, a sultry solicitation for Caravelle watches, the Dodge Dear Reb campaign, and a VERY smooth jing sing for Jay Jacobs? – never heard of it. Liked hearing it, though! And for you All-Americans, there a few classic PAMS jingles, too.
Unscoped
… never understood that line about a cartridge in a pear tree …
[Description by Uncle Ricky] The legendary Pat O’Day is featured in this partially unscoped and edited composite of KJR. These are bits and pieces of Pat’s 3-6 PM show on what is probably the Monday after Thanksgiving. Best Guess: Monday, November 28, 1966. This exhibit has been edited and some of the music on this exhibit has been restored. Mr. O’Day overcomes many obstacles in this composite. And he perseveres, despite a malfunctioning EBS receiver, interference from Tom Murphy, the ever-elusive commercial copy, a seven-year-old co-host with a hangover, and his serious commitment to Julie Christie. Notice that he doesn’t even cue some of the records, he just starts ’em and talks or makes guitar sounds until he hears the cue scratch. So casual! And this exhibit is stuffed with classic commercial jingles. We are treated to spots for Vox, Nancy Sinatra for Coca-Cola, a sultry solicitation for Caravelle watches, the Dodge Dear Reb campaign, and a VERY smooth jing sing for Jay Jacobs? – never heard of it. Liked hearing it, though! And for you All-Americans, there a few classic PAMS jingles, too.
… You must be listening to us …

[Description by Uncle Ricky, contributed by Robert O’Brian]

This demo opens with a reference to TM’s Phase II series, and it features the late Hal Martin doing demo duty for WCFL. It was probably created in early 1972.

In addition to Big Ten, these jingles are demonstrated for WIBG/Philadelphia and KILT/Houston. Later in the decade, they were also heard on WGNG/Providence and many other stations.

Unscoped
… never understood that line about a cartridge in a pear tree …
[Description by Uncle Ricky] The legendary Pat O’Day is featured in this partially unscoped and edited composite of KJR. These are bits and pieces of Pat’s 3-6 PM show on what is probably the Monday after Thanksgiving. Best Guess: Monday, November 28, 1966. This exhibit has been edited and some of the music on this exhibit has been restored. Mr. O’Day overcomes many obstacles in this composite. And he perseveres, despite a malfunctioning EBS receiver, interference from Tom Murphy, the ever-elusive commercial copy, a seven-year-old co-host with a hangover, and his serious commitment to Julie Christie. Notice that he doesn’t even cue some of the records, he just starts ’em and talks or makes guitar sounds until he hears the cue scratch. So casual! And this exhibit is stuffed with classic commercial jingles. We are treated to spots for Vox, Nancy Sinatra for Coca-Cola, a sultry solicitation for Caravelle watches, the Dodge Dear Reb campaign, and a VERY smooth jing sing for Jay Jacobs? – never heard of it. Liked hearing it, though! And for you All-Americans, there a few classic PAMS jingles, too.
Scoped
… never understood that line about a cartridge in a pear tree …
[Description by Uncle Ricky] The legendary Pat O’Day is featured in this partially unscoped and edited composite of KJR. These are bits and pieces of Pat’s 3-6 PM show on what is probably the Monday after Thanksgiving. Best Guess: Monday, November 28, 1966. This exhibit has been edited and some of the music on this exhibit has been restored. Mr. O’Day overcomes many obstacles in this composite. And he perseveres, despite a malfunctioning EBS receiver, interference from Tom Murphy, the ever-elusive commercial copy, a seven-year-old co-host with a hangover, and his serious commitment to Julie Christie. Notice that he doesn’t even cue some of the records, he just starts ’em and talks or makes guitar sounds until he hears the cue scratch. So casual! And this exhibit is stuffed with classic commercial jingles. We are treated to spots for Vox, Nancy Sinatra for Coca-Cola, a sultry solicitation for Caravelle watches, the Dodge Dear Reb campaign, and a VERY smooth jing sing for Jay Jacobs? – never heard of it. Liked hearing it, though! And for you All-Americans, there a few classic PAMS jingles, too.
… You know, if we could only get people in radio to stop and think …
[Description by Uncle Ricky, contributed by Robert O’Brian] Well, way back when, people in radio did stop and think – and that’s probably what led to 8 stations in the same building. In the days of regulated ownership, radio stations had to find another way to be profitable. They had to have better programs, or personalities, or be better at serving their communities of license, or something other than owning their competition. Sometimes, they used jingles to subliminally coerce innocent listeners to remember their radio stations — purely to create profit, of course. These TM Penetrators are SO Top 40 Seventies, I mean – this was it. These jingles really sound good, this demo is very inclusive of the Big Guys and it really does it. AND, these jingles accomodate the new CODE CALLS, because Call Letters were already old school by 1974.
… it’s not just what you say, but how you say it …
[Description by Uncle Ricky] For some reason, this TM package seems most closely associated with WDRC in Hartford, CT., but this original demo for Where Your Friends Are features WOKY in Milwaukee and WIBG in Philadelphia. This demo includes lots of early ’70’s memories, music and commercial jingles, and a number of cuts from the series. “Where Your Friends Are” was intended to be a complete marketing package for a radio station. Along with format-compatible jingles, you could buy artwork and promotional ideas for TV, print and billboards.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project