The Real Don Steele Collection

In Memory of The Real Don Steele

Boss Radio Legend The Real Don Steele passed away in his sleep Tuesday morning, August 5th, 1997, at his home in the Hollywood Hills, after a short bout with lung cancer. Steele had given up smoking in 1979. He was 61.

Donald S. Revert was born April 1, 1936 in Hollywood. He graduated from Hollywood High School, served in the Air Force and then studied at a local radio school before working at stations around L.A. He worked in Kennewick, Yakima and Spokane, Washington; Omaha, Nebraska; Portland, Oregon, and San Francisco before returning to Los Angeles to work at the All-New KHJ in April of 1965. He is survived by his wife, Shaune.

Steele did his last show on KRTH on May 16th of this year. He was one of the first to deliver the phrase "Boss Radio in Boss Angeles" on the air.

"He had never been ill until this came along," Shaune Steele said. "I grew up as a fan, listening to him on the radio. We ran across each other at KRLA, where he was working. We knew each other about five years before we got married five years ago," she said.

In the book Los Angeles Radio People, Mr. Steele recalled the beginnings of Boss Radio in May, 1965: "We were standing literally at ground zero, then (his radio format) became a huge giant. It was like a mushroom cloud that went up — heavy on the mushroom."

Mr. Steele was never one to analyze the evolution of rock radio. In a 1995 interview, he insisted, "Look, you take the Motown sound and the British Invasion and you throw in Elvis and Roy Orbison, and you have a music mix that's hard to beat at any time or any place."

In 1990, several major record companies honored Mr. Steele, Robert W. Morgan and format creator Bill Drake at a Boss Radio Reunion Dinner. It was an immediate sellout.

"Morgan was the first one hired for Boss Radio," Drake said. ''He recommended Steele. He flew down from San Francisco. I was a little leery because I had heard he was kind of a crazy man, but it turned out he was very dedicated to his work."

 The Real Don Steele (inset) with the original KHJ Boss Jocks and their Boss elephant.

Mr. Steele stayed at KHJ until 1973, then moved on to KIQQ, KTNQ, KRLA, KODJ, KCBS and arrived at KRTH in July 1992. He made his acting debut in ABC-TV's Bewitched, had his own weekly TV dance-party show and appeared in such movies as Death Race 2000Grand Theft Auto and Eating Raoul. He starred as "Screamin' Steve Stevens" in Rock 'n' Roll High School, "Rockin' Ricky Rialto" in Gremlins, and in 1996, he played a driver in Tales from the Crypt Presents: Bordello of Blood. He recorded commercials, and at one time had a successful, nationally syndicated radio show. He received a star on the Hollywood Walk of Fame in 1995 — it's at Hollywood Boulevard and La Brea Avenue.


With Tiny Tim

Delgado Button "It must be a sad day for Tina Delgado,'' author-historian Don Barrett said of Mr. Steele's death. Delgado became part of Mr. Steele's afternoon mantra, "Tina Delgado is alive, alive!"

Who she was is a mystery he took with him. Not even his wife knew.

"He never told me and I never asked," Shaune Steele said. "I felt if I had asked him that when we were dating, we never would have gotten married. He didn't like people to get too close. We had only a very small circle of intimate friends."


With Dan Rowan and Dick Martin

A poll seeking the top 10 disc jockeys in Los Angeles from 1957 to 1997 rated Steele second among the 232 personalities nominated. The ballot was printed by Barrett in his 1994 book, and results are published in the second volume of his bookRick Dees said of Steele in Barrett's book, "Pure, raw energy and focus. And he still has it every day. That's amazing!.

REAL DON STEELE STAR ON HOLLYWOOD BOULEVARDBoyd R. Britton, who worked with Steele in the late 1970's at KTNQ said, "He educated me in star quality, in energy and focus. He epitomized energy on the air." Reflecting on Steele's habit of using very high headphone levels, Britton said, "Very early on he was extremely hearing damaged. It was very difficult for him to hear in a group. That made his natural speaking voice almost as loud as his on-air voice."

In 1993, from KRTH, Steele told the Los Angeles Times:

I don't think I'm any different now. I've never stopped. I've never changed. I never did anything else. This is the music of my life."

 

 

THE REAL DON STEELE, 1936-1997THE REAL DON STEELE MEMORIAL TRUST FUND has been established at Don's alma mater, Hollywood High School. A gift will be awarded annually to a deserving senior for college expenses. The student will be a member of the Hollywood High School Band.Contributions are tax deductible and donors will receive written acknowledgment. Checks should be made payable to Hollywood High School. The address for the fund is:

The Real Don Steele Memorial Trust Fund
c/o Hollywood High School
1521 N. Highland Avenue
Hollywood, CA 90028
Attn: Judy Campbell

Thank you for your help in honoring Don's memory.-Shaune Steele

 

… the trombone player makes me go crazy …
Somehow, even after his quest for adventure on a Fractious Friday night in the Neon Fun Jungle, The Real Don Steele got it together for a late morning Saturday shift at The Big 93, on March 21, 1970. Perhaps being shoulder to shoulder with all those thrill-seekers the night before had taken its toll; The Real Don sounds just a bit subdued in this daypart.
The KHJ music mix on this Solid Gold Weekend is also enjoyable. Here’s a genuine hi-fi hour of the reel 70’s show (complete with 16 hits by the original artists!) and the man we now know and believe was Mr. Saturday Late Morning — at least once! J. Paul Huddleston is also heard with KHJ news.
… I wanna rub it on myself – on my face! …

This is the second hour, Part Two of the show above, from May 25, 1968. Part 3 is on deck for the week of April 1, 2013, in observance of The Real Don Steele’s birthday.

Note how many of the commercial announcements reflect an idyllic Southern California lifestyle — tanning products, automobile fuels and accessories, beer — apple and the real stuff!

In addition to some lesser-known KHJ HitBounds, we are also treated to a couple of classic R&B Goldens. One segue was lost, so it was patched with a jingle. (That may have been what was there, after all.)Thanks to STORMY HUNTER for help with the music!
… I wanna rub it on myself – on my face! …
This is the second hour, Part Two of the show above, from May 25, 1968. Part 3 is on deck for the week of April 1, 2013, in observance of The Real Don Steele’s birthday.

Note how many of the commercial announcements reflect an idyllic Southern California lifestyle — tanning products, automobile fuels and accessories, beer — apple and the real stuff!

In addition to some lesser-known KHJ HitBounds, we are also treated to a couple of classic R&B Goldens. One segue was lost, so it was patched with a jingle. (That may have been what was there, after all.)Thanks to STORMY HUNTER for help with the music!
… the Tina Delgado is alive fun-thrill kick dance …

Music has been restored to this ‘scoped studio aircheck from the Saturday following the exhibit above. This is the first hour, Part One of the entire show from May 25, 1968, which eventually will be completely restored.

The Real Don Steele and his board operator were exceptionally tight on this late Spring afternoon. Listen as the KHJ logo is “laid-over” a few record intros for a perfect blend!

Lots of great advertising, too, many terrific jingles, but those with an interest in political history will agree that the genuine treasure in this hour is a spot for the upcoming presidential primary featuring Robert F. Kennedy.

… the Tina Delgado is alive fun-thrill kick dance …

Music has been restored to this ‘scoped studio aircheck from the Saturday following the exhibit above. This is the first hour, Part One of the entire show from May 25, 1968, which eventually will be completely restored.

The Real Don Steele and his board operator were exceptionally tight on this late Spring afternoon. Listen as the KHJ logo is “laid-over” a few record intros for a perfect blend!

Lots of great advertising, too, many terrific jingles, but those with an interest in political history will agree that the genuine treasure in this hour is a spot for the upcoming presidential primary featuring Robert F. Kennedy.

… I know how to take care of your ba-da-ba …
19 musical performances have been restored to this edited, ‘scoped aircheck of The Real Don Steele on KHJ from January 8, 1970. Careful listeners will note that the original, ‘scoped version includes a bit more of the program than what is featured on the restoration.
The inventive editing features selected segments of Don’s 3-6 PM show. Steele’s engaging presentation, a wonderful variety of music and assorted samples of spots and formatics all make this a delightful listen!
… I know how to take care of your ba-da-ba …
19 musical performances have been restored to this edited, ‘scoped aircheck of The Real Don Steele on KHJ from January 8, 1970. Careful listeners will note that the original, ‘scoped version includes a bit more of the program than what is featured on the restoration.
The inventive editing features selected segments of Don’s 3-6 PM show. Steele’s engaging presentation, a wonderful variety of music and assorted samples of spots and formatics all make this a delightful listen!
… Heart Me Off, Kenny …
This may be the best recorded RDS Fractious Friday signoff ever! Short on time? LISTEN TO THIS — three minutes to remember.
Fidelity is mostly nice, for those who don’t mind the accelerated reality. There is a full newscast from Boyd R. Britton and more, and even a couple of songs that sound better running too fast. You gotta remember, in 1977, radio stations had a lock on “free” music distribution, so, if you wanted to hear the song at the correct speed, you had to buy it from the record store advertised on your favorite radio station.
This is an accurate reproduction of the aircheck. KTNQ routinely ignored the record manufacturer’s recommended playback speed.
… and it controls howling feedback – unless you dig it …

You know The Real Don Steele is in the show business capital of the world when he opens this 4PM hour with a spot for a microphone! This is the second restored hour from Thursday, March 28, 1968.

Still, there’s ten minutes missing from this hour – best guess: a long afternoon drive newscast. Twice in this hour, where original content was unavailable, Johnny Mann jingles filled the gap.

… and it controls howling feedback – unless you dig it …

You know The Real Don Steele is in the show business capital of the world when he opens this 4PM hour with a spot for a microphone! This is the second restored hour from Thursday, March 28, 1968.

Still, there’s ten minutes missing from this hour – best guess: a long afternoon drive newscast. Twice in this hour, where original content was unavailable, Johnny Mann jingles filled the gap.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum