The Real Don Steele Collection

In Memory of The Real Don Steele

Boss Radio Legend The Real Don Steele passed away in his sleep Tuesday morning, August 5th, 1997, at his home in the Hollywood Hills, after a short bout with lung cancer. Steele had given up smoking in 1979. He was 61.

Donald S. Revert was born April 1, 1936 in Hollywood. He graduated from Hollywood High School, served in the Air Force and then studied at a local radio school before working at stations around L.A. He worked in Kennewick, Yakima and Spokane, Washington; Omaha, Nebraska; Portland, Oregon, and San Francisco before returning to Los Angeles to work at the All-New KHJ in April of 1965. He is survived by his wife, Shaune.

Steele did his last show on KRTH on May 16th of this year. He was one of the first to deliver the phrase "Boss Radio in Boss Angeles" on the air.

"He had never been ill until this came along," Shaune Steele said. "I grew up as a fan, listening to him on the radio. We ran across each other at KRLA, where he was working. We knew each other about five years before we got married five years ago," she said.

In the book Los Angeles Radio People, Mr. Steele recalled the beginnings of Boss Radio in May, 1965: "We were standing literally at ground zero, then (his radio format) became a huge giant. It was like a mushroom cloud that went up — heavy on the mushroom."

Mr. Steele was never one to analyze the evolution of rock radio. In a 1995 interview, he insisted, "Look, you take the Motown sound and the British Invasion and you throw in Elvis and Roy Orbison, and you have a music mix that's hard to beat at any time or any place."

In 1990, several major record companies honored Mr. Steele, Robert W. Morgan and format creator Bill Drake at a Boss Radio Reunion Dinner. It was an immediate sellout.

"Morgan was the first one hired for Boss Radio," Drake said. ''He recommended Steele. He flew down from San Francisco. I was a little leery because I had heard he was kind of a crazy man, but it turned out he was very dedicated to his work."

 The Real Don Steele (inset) with the original KHJ Boss Jocks and their Boss elephant.

Mr. Steele stayed at KHJ until 1973, then moved on to KIQQ, KTNQ, KRLA, KODJ, KCBS and arrived at KRTH in July 1992. He made his acting debut in ABC-TV's Bewitched, had his own weekly TV dance-party show and appeared in such movies as Death Race 2000Grand Theft Auto and Eating Raoul. He starred as "Screamin' Steve Stevens" in Rock 'n' Roll High School, "Rockin' Ricky Rialto" in Gremlins, and in 1996, he played a driver in Tales from the Crypt Presents: Bordello of Blood. He recorded commercials, and at one time had a successful, nationally syndicated radio show. He received a star on the Hollywood Walk of Fame in 1995 — it's at Hollywood Boulevard and La Brea Avenue.


With Tiny Tim

Delgado Button "It must be a sad day for Tina Delgado,'' author-historian Don Barrett said of Mr. Steele's death. Delgado became part of Mr. Steele's afternoon mantra, "Tina Delgado is alive, alive!"

Who she was is a mystery he took with him. Not even his wife knew.

"He never told me and I never asked," Shaune Steele said. "I felt if I had asked him that when we were dating, we never would have gotten married. He didn't like people to get too close. We had only a very small circle of intimate friends."


With Dan Rowan and Dick Martin

A poll seeking the top 10 disc jockeys in Los Angeles from 1957 to 1997 rated Steele second among the 232 personalities nominated. The ballot was printed by Barrett in his 1994 book, and results are published in the second volume of his bookRick Dees said of Steele in Barrett's book, "Pure, raw energy and focus. And he still has it every day. That's amazing!.

REAL DON STEELE STAR ON HOLLYWOOD BOULEVARDBoyd R. Britton, who worked with Steele in the late 1970's at KTNQ said, "He educated me in star quality, in energy and focus. He epitomized energy on the air." Reflecting on Steele's habit of using very high headphone levels, Britton said, "Very early on he was extremely hearing damaged. It was very difficult for him to hear in a group. That made his natural speaking voice almost as loud as his on-air voice."

In 1993, from KRTH, Steele told the Los Angeles Times:

I don't think I'm any different now. I've never stopped. I've never changed. I never did anything else. This is the music of my life."

 

 

THE REAL DON STEELE, 1936-1997THE REAL DON STEELE MEMORIAL TRUST FUND has been established at Don's alma mater, Hollywood High School. A gift will be awarded annually to a deserving senior for college expenses. The student will be a member of the Hollywood High School Band.Contributions are tax deductible and donors will receive written acknowledgment. Checks should be made payable to Hollywood High School. The address for the fund is:

The Real Don Steele Memorial Trust Fund
c/o Hollywood High School
1521 N. Highland Avenue
Hollywood, CA 90028
Attn: Judy Campbell

Thank you for your help in honoring Don's memory.-Shaune Steele

 

… Kiki! I said Kiki, Man – it’s alright, it’s only a theory …
From June 2, 1977: The Real Don Steele is featured in another hyper-hour (plus 17 minutes) of KTNQ/The New Ten Q on June 2, 1977. We introduced this exhibit on January 12, 2003.
And UPDATED with Part Two on May 23, 2004, another hour and 18 minutes from the same day. It does not get any more Real — or Reel — than this!
… Big finish for the generation gap fans …
Any aircheck of The Real Don Steele is a treat, but this one zips right along because even the commercial content was ‘scoped! All the Boss 30 faves have been restored to the original ‘scoped recording.
It’s another Fractious Friday, but some of the musical selections seem targeted to older females! Maybe it was just the rotation, or maybe there was an effort to court some of the women who left KFWB, who abandoned their music format just a week before.
… Big finish for the generation gap fans …

Any aircheck of The Real Don Steele is a treat, but this one zips right along because even the commercial content was ‘scoped! All the Boss 30 faves have been restored to the original ‘scoped recording.

It’s another Fractious Friday, but some of the musical selections seem targeted to older females! Maybe it was just the rotation, or maybe there was an effort to court some of the women who left KFWB, who abandoned their music format just a week before.

… Salivate if you love me! …

The Real Don Steele saved a lot of airchecks from 1968, and this one, like so many others, presents a master showman doing what he loved best.

We learn that Tiny Tim loves to shop, and when he sings “The Real Don Steele, we can call in and win. We’re also treated to two new arrangements for the STP motor oil treatment jingle. All the commercials and promos are complete! KHJ’s ratings must have been gigantic at this time, because nearly every spot is a top-drawer, first-class national advertiser selling beer, soft drinks, tanning lotion or something for your hair.

The excellent ‘scoped version is courtesy of Ray Randolph, and Thank You to Stormy Hunter for his help with a really obscure Not-So-Boss Hitbound.

… Salivate if you love me! …

The Real Don Steele saved a lot of airchecks from 1968, and this one, like so many others, presents a master showman doing what he loved best.

We learn that Tiny Tim loves to shop, and when he sings “The Real Don Steele, we can call in and win. We’re also treated to two new arrangements for the STP motor oil treatment jingle. All the commercials and promos are complete! KHJ’s ratings must have been gigantic at this time, because nearly every spot is a top-drawer, first-class national advertiser selling beer, soft drinks, tanning lotion or something for your hair.

The excellent ‘scoped version is courtesy of Ray Randolph, and Thank You to Stormy Hunter for his help with a really obscure Not-So-Boss Hitbound.

… don’t tell my mother, please …
Just like Part One, this is a KHJ studio recording, and the really smooth ‘scoped version was provided by official RDS archivist Ray Randolph. Thank You, Ray, with an extra Thanks! for help with the music restoration.

What do we know and believe?

Happy Holidays! The complete restored exhibit is available on our continuous stream the week of December 7, 2014.

… don’t tell my mother, please …
Just like Part One, this is a KHJ studio recording, and the really smooth ‘scoped version was provided by official RDS archivist Ray Randolph. Thank You, Ray, with an extra Thanks! for help with the music restoration.
What do we know and believe?

Happy Holidays! The complete restored exhibit is available on our continuous stream the week of December 7, 2014.

… I got your boom shock-a-locka …
We are not certain of the date of this RESTORED recording from the estate of The Real Don Steele, but it was contributed as “June, 1970”, and we suspect it was early June, before the June 17th aircheck included above. The ‘scoped version is the original, not an edited version of the restored version, which is available on AC#012 for the week of September 28, 2014.
Nothing seems to be happening promotionally, so Steele is carrying the format. Jingle placement is different, and there’s more about that in the comments for the June 17, 1970 aircheck. There are a few musical surprises, but on this treasure, The Real Don Steele is tight, bright and excited about Summer!
… I got your boom shock-a-locka …
We are not certain of the date of this RESTORED recording from the estate of The Real Don Steele, but it was contributed as “June, 1970”, and we suspect it was early June, before the June 17th aircheck included above. The ‘scoped version is the original, not an edited version of the restored version, which is available on AC#012 for the week of September 28, 2014.
Nothing seems to be happening promotionally, so Steele is carrying the format. Jingle placement is different, and there’s more about that in the comments for the June 17, 1970 aircheck. There are a few musical surprises, but on this treasure, The Real Don Steele is tight, bright and excited about Summer!
… So, if you want it reamed …
Part Two of The Real Don Steele from Monday, July 21, 1969 features more of the always energetic Mr. Steele, with music restored for the full historic experience. The ‘scoped presentation of this aircheck was created by official KHJ historian Ray Randolph. The original recording came from the private collection of The Real Don Steele, and was recorded in the KHJ studios.
A portion of a few recorded commercials were saved, but most of the commercial sets were ‘scoped, too. One small piece was missing (probably around a newscast) so an authentic Drake Series 1 Johnny Mann jingle was used to fill. Thanks also to Stormy Hunter for musical assistance.
Steele gets hung up on fungi while doing a commercial for flea and tick spray, reminding us that he was the most fun guy of all!

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum