The Randy Roberts Collection

Randy Roberts, WUSL-FM, 1979
Randy Roberts, WUSL-FM, 1979WFIL Rockin' in the Cradle of Liberty
I Love You Philadelphia WFIL
WUSL FM 99 WUS1
 

 

Randy Robert Cockerham (Randy Roberts) writes:

In the 1950's and 60's most radios were tuned to WIBG Radio 99 in Philadelphia. The station had a great sound. It was exciting and always interesting. Much of the early rock and roll music was introduced to listeners over WIBG. Equally important were the program hosts who presented the music like Joe Niagara and Hy Lit. Their knowledge of the music, the artists, and their electric personalities would make WIBG a lasting memory to those who listened to Radio 99.During the mid to late 60's another station took the lead with the new sound of "Boss Radio." Soon listeners from the Jersey shore to the Pocono mountains would be tuning in to 560 on the AM dial to hear the WFIL "Boss Jocks" playing more music, much more music, and the most music. And speaking of music, how about the Beatles, the Beach Boys and of course the Motown sound. The hot new sound of Top 40 radio was perfected with talented personalities such as Doctor Donald D. RoseJim NettletonGeorge MichaelLong John Wade, and Jay Cook, just to name a few. WFIL really was Famous 56 in Philadelphia!

In January of 1979 I had the opportunity to work for Jim Nettleton who was program director at US1 WUSL-FM (sister station to WFIL). It was a wonderful experience and one of the best times of my broadcast career.

It is my pleasure to share some of Philadelphia's greatest talent.

Thank You, Randy!

… for heaven’s sakes after all already? ; We Ain’t Got Nothing Yet, except an ‘F’ in English ; as Beulah the Boss music lady tabulates your votes; The years have taken a lot out of this guy, and taken a lot out of the old girl; They’re burying Wibbage this week …
Here is Jim Nettleton on his first night at WABC, New York, October 4, 1969. It includes an introduction from Cousin Brucie. The first day at a new
station could send many running into the night screaming, but Jim holds his own on New York’s “Musicradio”. On The Radio Greats Reunion with George Michael (WOGL, 1996), Jay Cook describes WABC as Jim Nettleton’s “nirvana”.
From November 26, 1965, here is “Diamond Jim” on WDRC Hartford, Connecticut.
Nettleton’s smooth and consistent style makes even The Big D Recipe sound appealing.
… for heaven’s sakes after all already? …

Jim Nettleton (WDRC, WABC, WCBS, WCAU, WOGL) is super-smooth and supremely satisfying in this tight & tasty treat from 1969 WFIL.

Check out the production on the “Name Game” contest!

Aircheck courtesy of Man from Mars Productions, edited by Randy Roberts.

… offering you one thousand dollar bills …
Don Marino, Jeff Robbins and Jim Reed are heard in this composite of WIFI-FM in the Spring of 1977. Also included: A classic ATCO International Raceway spot promoting a Farrah Fawcett lookalike contest, voiced by Shapp and ATCO Jack.
… We Ain’t Got Nothing Yet, except an ‘F’ in English …
Dr. Donald D. Rose is heard “laughin’ and scratchin'” on Famous 56 WFIL in 1970.

Also included: the great PAMS (Series 34) Another Hour of Music Power jingle.

… as Beulah the Boss music lady tabulates your votes …
The late Jim O’ Brien shines in this all-too-short sample of Famous 56 in 1972. As always, WFIL’s powerful production elements are part of the fun. Note also the Call for Action promo, a reminder of a time when the privilege of owning a broadcast license (even a little AM license!) required broadcasters to generate clever programming to meet their responsibilities to the public interest.

While the public interest is forgotten these days, there’s no doubt that Jim O’Brien was of great interest to the public in Philadelphia, which he called home until his tragic death in 1984.

Aircheck courtesy of Man from Mars Productions, edited by Randy Roberts.

This aircheck from July 4, 1969 features the Operation Hometown promotion, saluting servicemen overseas. The promos are voiced by Tom Tyler and Jim Nettleton. Jim also makes mention of the late Jay Cook (WFIL PD), as “my little bitty buddy.”
… They’re burying Wibbage this week …

Dan Donovan’s enthusiasm is infectious in this aircheck, made during the last week of WIBG. This treasure, provided by Man from Mars Productions was edited by Randy Roberts for exhibition here. It showcases the exceptionally tight and exciting WFIL presentation.

… The years have taken a lot out of this guy, and taken a lot out of the old girl …

During the ’50’s and 60’s, Philadelphians tuned to the “Queen Mother” – 99 WIBG. Leading the way for Top 40, WIBG left an everlasting mark on Philadelphia radio.

Two of Philly’s best, Hy Lit and Joe Niagara, were along for the great ride, and are featured here in the last hour – as heard September 10, 1977.

Joe Niagara passed away following surgery on June 4, 2004. Hy Lit died of heart and kidney failure, following knee surgery, on November 17, 2007. He was 73.

… I don’t talk fast – you listen slowly …

Terry Young, “The Motor Mouth”, one of the fastest talkers in radio, entertained Philadelphia listeners on WCAU-FM, another Hot Hits station (consulted by Mike Josephs.)

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project