The Production Room Collection

Here’s a goodie from my deep and dangerous stash of stuff I know nothing about. Thankfully, visitors to this site know more about most things than I do. Not to mention that Repository contributor Bobby Rich is featured on this demo, so maybe he’ll ‘splain it. Great fidelity on this one, but in all fairness, it is mono, and most of the far-out synthesizer effects on this one need stereo (Ah, broadband, where are you?) Previous stereo material on the site has met with very litle interest (most of our visitors simply don’t have the bandwidth) – so you will just have to imagine the SFX are bouncing around. Year? Gosh, I dunno. It came on stereo reel at 7.5 IPS, and prolific Peters Productions in San Diego sent me more than one demo, whenever it was. Lots more stuff to learn about this one – Narrator? The story behind Peters Productions? Was this package used on the air at B-100 ? This is why we have a COMMENT button for this and every exhibit.
Picture of Peters Production logo
I am not sure when I first got this, but I do recognize one quick jingle on this demo that I purchased for WFEC in Harrisburg. That would have been 1975. The package might have been around for several years before that. I have a few of these authentic GWINSOUND demos from that era, all on 4-inch, small-hub reels in a green and blue-gray box. You will notice I wrote my name on the box of this particular demo. We haven’t featured much about GWINSOUND on this site. Let me tell you what I remember, and our honored guests can correct my faulty memory, fill in the blanks and expand on the history. Tommy Gwin was somehow involved with PAMS for a few years, but he went off on his own. Based in Dallas, he had access to many vocalists and musicians in the area. His jingles were good and, best of all, they were affordable. I did business with Gwinsound at WYCL and WFEC , and even though I only bought a few jingles each time, I was always pleased with the results. This demo, for WTRY in Albany, is a nice reminder of the quality available from Gwinsound in those days. Tommy Gwin passed away on June 30, 2006. He was 78.
Picture of Old GWINSOUND tape box
… 09-07-2000 00:00 …
. . . give your competition The Shaft . . . Rock guitarist John Nitzinger ( Bloodrock ) is featured in this short demo of jingles recorded for KFJZ (Fort Worth) in 1972.
. . . The Revolutionary Pedal-Point Pad . . . Hi-fidelity, long-play airchecks of KJR (Seattle) are elusive treasures for this Repository, so this PAMS demo, titled Revolution ’72 , is as close to verbose hi-fi KJR as we can get. Always loved the KJR Seattle Channel 95 logo, and it is performed at the top of the profession here. A few years ago, Uncle Ricky believed that the practice of placing “imagers” in front of commercial sets was mostly recent gangster-inspired madness. This demo reminded me that such wacky, unconventional and flawed formatics were not only promoted, but merchandised, nearly 30 years ago. Of course, it’s business as usual now – but when one company owns all the stations, and if all the stations make the same mistakes, who’ll know the difference? (Talk about a revolution!)
. . . Solve the Pied Piper puzzle and win a pretty penny . . . I always liked this demo. I suppose it’s terribly dated now. Contemporary music seldom has a melody anymore and singing Carry Me Back to Ole Virginny is probably illegal. But the idea could be adapted, maybe. Instead of finding an odd-looking fellow tangled in the ivy, it would be a “Hip-Hop Artist” who passed out on public property, but it wasn’t his fault! “Decipher the Rapper’s Mumbled Money Message and Receive Righteous Reparation!” Or something. This demo supposedly features Dick Starr (PD) and Chris Edwards of KYA , San Francisco. First-class production, as usual — respectable PAMS magic. We even get another sing of the Copyright Jingle at the end. (Remember: All PAMS stuff is the copyrighted property of PAMS of Dallas .)

Geoff Fox writes:

As you know, I was thrilled you found my favorite jingle and placed it on your site. In fact, I was so thrilled about it that when I saw Jon Wolfert a few weeks ago … I told him too.Little did I know that I had planted a seed .. The result is the attached. It came on a CD marked “Your New Favorite Jingle”. He’s right!

WOW! What a great NEW favorite jingle! (Jon Wolfert is President and founder of Jam Creative Productions). Jon says the original PAMS jingles are now available with Dallas vocals from JAM, and this cut is outstanding!

The Geoff Fox Favorite Jingle Adventure is not one we’ll soon forget. Jon and JAM have made it magic.

In December of 1996, Geoff Fox wrote: The neatest jingle I ever played was from the very early seventies when I did 8-midnight on WBT. The jingle went, “From Canada to Florida, Carolina and the USA – 11-10 Double-U-Bee-Tee!” I believe the original lyrics were for AM drive on WABC… BTW, we really covered Canada to Florida back then! Geoff went visual 16 years ago. He’s now the popular weather reporter for the ABC-TV affiliate in CT, hosts Inside Space for the Sci-Fi Channel , fills in on Good Morning America and has received 5 Emmy awards from the Boston/New England chapter of NATAS . He’s another honored visitor to the Repository.
Hey, if your station’s really worth savin’ – PAMS changes the time and temperature syndrome with a fresh, modern mover that sounds like a sunburst! It’s the perfect pick-up for ending a stopset! You can bridge two records with perfect pacing – Slow to Fast! Fast to Slow! A subtle slide catches your ear and sets you up for an up-tempo cooker! Clashing Contrasts are eliminated, and your call-letters are played electronically , under the vocal, for extra-easy remembering! Featuring cuts for WABC , KYA and WFAA , this is a masterfully produced demo that helped PAMS sell many “jings” in the early seventies. In listening to this today, I wonder: Were radio stations programming PAMS, or was PAMS programming radio stations?
. . . From Stereo One Oh One, K-H-J – FM, the sound of Solid Gold . . . Consultant Bill Drake had been experimenting with automated formats on RKO ‘s fledgling FM radio stations for a couple of years by the time Drake-Chenault and American Independent Radio released this tape. The Solid Gold Rock & Roll demo is introduced by Mark Elliot and includes Drake (as the “imaging” voice), newsman Ken Marvin , The Real Don Steele and Humble Harve . We thought Robert W. Morgan was featured with a cameo weather report, but not so. Our visitors helped identify all the voices. (see COMMENT). A small piece of paper included in the tape box reads: The enclosed demo of Solid Gold Rock & Roll is an actual air-check taken at KHJ-FM, Los Angeles, October 27, 1970. Music and commercials have been edited for your listening convenience. We have since determined that the tape and paper don’t agree; This is KHJ-FM, but some of the songs used didn’t chart until the Spring of 1971.
Paper included in tape box
For those young broadcasters (like Uncle Ricky) who weren’t privileged to hear an actual “Boss” station in 1970, this was likely their first introduction to Boss Radio , The Johnny Mann Singers and, of course, the 21 Top-Flight Hollywood Musicians who made radio history with what is one of the most sought-after radio ID packages ever created. The original demo, distributed by American Independent Radio included a 25hz tone throughout. This primitive form of copyright protection made it impossible to play the tape on automation-ready reel decks, and it slightly degraded the audio quality as well. Nevertheless, it probably didn’t deter some smaller market stations from ripping off the instrumental tracks. Here, the demo has been edited to remove lots of “dead air” between the jingles and the simulated airchecks, which include Robert W. Morgan, The Real Don Steele, Humble Harv, J. Paul Huddleston and those memorable ” And now, Ladies and Gentlemen ” introductions by none other than Bill Drake himself.
Drake Jingle Series Demo

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum