The Man from Mars Collection

Mr. Ed Brouder

E.B.

Ed Brouder of Man from Mars Productions started taping local radio stations in the 1960's. He was -- and is -- most interested in airchecks from WDRC and WPOP (Hartford, Ct.). In January of 2000, Ed launched his WDRC Oldie But Goodie site.

Ed's own broadcast career began in 1972. Early on he spent a summer ringing Nutmeg State doorbells looking for candy bars from the M&M/Mars company for a WDRC promotion.

The Spirit of New Hampshire

The "Man from Mars" nickname stuck and that's what he called his audio production studio when it opened in 1981.

When he's not dubbing airchecks, he can be found producing commercials and radio documentaries like the one which earned a prestigious George Foster Peabody Award in 1976 for WGIR Manchester, New Hampshire.

Today, Ed keeps his hand in radio part time. He is heard five days a week as morning drive news editor at AM 1370 WFEA and traffic reporter on 95.7 WZID in Manchester, N.H.

… … We’ve been talkin’ about the news for the last couple of moments, whaddaya say we turn it on, here … …

No idea who this guy was, or what became of him. I just like the tortured sonovox on PAMS Series 18!

… . . . I get that mixed up with ‘Close to You’, which was also sharing the number one spot with that one, ‘Make It With You’ . . . …

[Description by Ed Brouder]

The son of a Philadelphia jazz musician, Joe Hager (1945-1999) began a 35 year radio career at the college station at Rutgers University. On either side of a tour of Vietnam with Uncle Sam, his voice graced the airwaves at stations in New Jersey, Delaware, Connecticut and Florida.

One of his longest stays was at WDRC in Hartford (1969-1972) where Charlie Parker hired him for middays on AM. But his high-energy style soon earned him the nickname “Highgear”, and the 7PM to midnight shift simulcast on WDRC-FM.

Off the air, Joe was friendly with his crosstown rival, Frank Holler. It was not unheard of that they would call each other’s hotline and arrange to play the same songs at the same time on Big D and WPOP.

Before and after Hartford, Joe worked at WAVZ, New Haven. His travels took him to WIFE Indianapolis, KDWB and KSTP Minneapolis, and several Florida markets. His most recent home was WKQL Jacksonville, where he hosted afternoon drive as “Smokin’ Joe Beamer.” Also known as “Smokin’ Joe Hager”, Joe passed away February 23, 1999 and is survived by his family and wife, Andre.

… . . . When men reach their 40s they suddenly look around and they say to themselves, ‘Good grief — where’s it all gone?’ . . . …

[Description by Ed Brouder]

After Cleveland, Lee Baby Simms landed at KCBQ (for the first time). This particular day he was feeling effects of some late-night partying with Bartell’s George Wilson who was in town. He also had to put up with a skeptical cash call contestant.

… . . . Do I take a chance here at this NBC owned and operated radio station, making twenty thousand dollars a year? . . . …

[Description by Ed Brouder]

When Lee Baby Simms left WPOP in Hartford, CT. in 1967, he returned to San Antonio, intending to work at KTSA. But KONO went to court to enforce a non-compete, so he ended up there for a few months before returning to WPOP. Then, it was off to Cleveland (for the first time) and WKYC. [Aircheck courtesy of Jay Marks]

… If there’s one thing I can’t stand on television this year it’s Hullabaloo …
[Description by Ed Brouder] Dick Robinson You couldn’t grow up in Hartford during the sixties without hearing Dick Robinson. He was on the air at WDRC from 1964-69, segued into sales for six more years and eventually became a Vice President of Buckley Broadcasting. Every night it was “DRC on DRC” (the Dick Robinson Company), even when he was hosting one of his many record hops (often he headed back to the studio while an assistant spun the tunes at the hop). Known for his rapport with teenage listeners, Dick was no stranger to the recording stars of the day: The Rolling Stones once dropped by the Big D studios at 869 Blue Hills Avenue to do an interview. And another of his interviews was preserved for posterity on a Beach Boys album. Dick has launched thousands of broadcast careers (and become a very wealthy man) through his Connecticut School of Broadcasting, started in 1965. He has also been a station owner. On this night he was checking out the top tunes in Boston, courtesy of guest DJ Arnie Ginsburg at WMEX.
… Alright Charlie, toss him out of the front door then if he’s got such a big name …
[Description by Ed Brouder] Ron Landry Ron Landry was born in New Orleans, raised in Washington, and at his creative zenith during six years in the Insurance City (1960-1966). His “light and lively” morning show was peppered with comedy drop-ins (his special favorite was Stan Freberg,) and he was a master at excerpting clips from commercials as part of the buildup to a spot. Watching Landry work must have been a treat. As a tune was spinning, he would record half a conversation using a character voice through the audition channel of the console. The engineer would rewind it and wait for a cue. Then, Landry did the other half of the conversation in his own voice, live. His timing and use of sound effects was superb. During his last year at Big D, Ron also hosted “Scene 18”. a weekly Bandstand-type show on a local TV station. On this morning, Landry decides to get a shave down at the WDRC Barber Shop. Note the mention of engineer Wayne Mulligan, who is WDRC’s current Vice President and General Manager.
… new sampler from Ed Brouder and Man From Mars Productions …
[Description by Uncle Ricky] Johnny Holliday introduces this fabulous Man from Mars Aircheck Sampler 2000. Thanks to Ed Brouder for sharing his 2K Aircheck Sampler with the Repository. It is designed to inspire an interest in airchecks, and it does – many classic radio moments are represented. It’s great fun to hear! This first-rate, top quality production mirrors the REELRADIO interest in airchecks and radio. And, like the previous sampler, the finale features a Memorable Memorial Segment (beginning at 08:37).
… … Money talks, nobody walks … …

[Description by Uncle Ricky]

Charlie Greer (1923-1996) was on WABC for a long time. From many miles away, through the fading and static, I remember Charlie as the pitchman for those rhythmic Dennison’s spots — bedtime stories from the proverbial transistor radio under my pillow. Hearing them again reminds me how strange I thought it all was. If I lived in New York, I could shop at Dennison’s at 1 in the morning!

This wonderful aircheck from Man from Mars includes several Dennison’s spots, plus a Palisades Amusement Park spot. Jim Branch does the newscast. I initially suspected this recording was made from WABC-FM, but Don Tandler tells me the aircheck was made in the WABC studios by Charlie Greer himself, and willed to fan Steve Thomas. Contributor Ed Brouder received it from a fellow collector in Utah, years ago. It’s not truly “high-fidelity”, but the clarity and presence of the overall recording is quite different from the reverb and hetrodyne-enhanced memories of my pillow-surfing years.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum