The John Long Collection

John Long with Wolfman Jack
John with Wolfman Jack...
John Long and the Blues Brothers
and the Blues Brothers...

John Long Today
and a cigar!

John Long was a preacher's kid who went to high school in LaGrange, Georgia. As a boy, he'd make trips to radio stations with his dad; while his father preached on the air, John gaped at the massive cabinets filled with glowing tubes. After high school, he got his first job in LaGrange at WLAG, and he entered LaGrange College. A chance meeting with a Brit who had a rare Beatles album created an opportunity for John to visit Paul Drew at WQXI in Atlanta, and in 1964 he quit college and moved to Atlanta to take a job as a promotion man for Mercury records.

John joined WQXI as a part-time jock in 1965. He first became a program director at KLWW in Cedar Rapids in 1969, and in a radio career that spans more than three decades, made stops at WROR-FM, Boston, XEROK, Juarez/El Paso, KRUX in Phoenix, WAPE in Jacksonville, and WHBQ in Memphis, among others.

In the 80's, John was Operations Manager for KULF in Houston, and WCCO-FM in Minneapolis, in addition to consulting radio stations and hosting programming seminars. John's titles have included General Manager, Sales Manager, and in 2007, co-founder, with Sam Hale, of The Georgia Radio Hall of Fame. John also serves as curator for the Georgia Radio Museum located in St. Marys, Georgia. John retired to the Georgia coast in 2004. He also founded the Tennessee Radio Hall of Fame.

The Repository thanks John for sharing!

… . . . prizes, and prizes, and prizes, and more prizes than you can imagine . . . …

This one begins with promos for the Don’t Say Hello contest at WAVZ, New Haven, in the fall of 1972. (“I Like The New WAVZ!”) Bobby Rich was the voice and producer.

The promos are followed by a composite of WAVZ in the Spring of 1973, and once again, Bobby Rich did the promo production. This sample includes Rich, Ca$h $un$hine, me (John Long), Tom Britton, Mason Lee Dixon, Brian Phoenix and Buzzy Hart. We gave away about $25,000 in cash and prizes in the “Everything You Always Wanted To Win” contest.

… . . . what it must be like to strap on a gun, put on a badge and become a lawman . . . …

[Description by contributor John Long]

In February of 1986, the “new” Big Ape debuted on FM as Power 95. Mark Driscoll was the PD. It was a Saturday morning and I was there with Jay Thomas. We had a ball. This portion of the aircheck includes three Greaseman bits. It was nuts!

[Uncle Ricky notes: Also includes Hoyle Dempsey, Mike Mitchell, Cadillac Jack, The World Famous Tom Murphy, Banana?, Ellen?, Allan Moore, others?]

… we can whisper in the listener’s ear, and take him anywhere …
[Description by contributor John Long] Charles Osgood wrote a poem called See You On The Radio. Osgood has had a life-long love affair with “the theatre of the mind”. Here, he answers criticism to his famous sign off. Don’t have a date for this one.
… . . . KFRC – Winner of Billboard Magazine’s Station of the Year Award in 1975, ’76, and ’77 – explodes into 1978 . . . …

[Description by Uncle Ricky]

This composite of KFRC San Francisco from 1978 includes Dr. Don Rose, Paul Fredricks, Big Tom Parker, Bob Anthony, John Mack Flannagan, Don Sainte Johnn, Beverly Fox, Rick Shaw, Jo Interrante, Robert McCormick, Connie Gordon, and Marvelous Mark.

In addition, the KFRC TM “You” jingle is performed by The Doobie Brothers, The Bee Gees, Steve Miller, George Benson, Hall & Oates, England Dan & John Ford Coley and The Carpenters. A portion of Les Garland’s Close Encounters promo (voiced by Paul Frees) is also featured.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum