The Jeff March Collection

KBLA SurveyKBLA "Rock-A-Top" Survey, July, 1965
KFWB Fabulous 40KFWB "Fabulous 40", June, 1965
KHJ Boss 30 KHJ "Boss 30", August, 1966
Jeff March, today Jeff March
Where Have All The Pop Stars Gone? Book
Where Have All The Pop Stars Gone? Book
Jeff March, co-author of Echoes of the Sixties and Where Have All The Pop Stars Gone? - Volume 1, and Where Have All The Pop Stars Gone - Volume 2, grew up in Los Angeles during the golden age of Southern California Top 40, and worked in California radio between the mid-1960s and the mid-'70s. While a journalism student studying broadcasting at San Fernando Valley State College (later renamed California State University, Northridge), he got his first commercial radio job in late 1967 as a board operator at Spanish-language KSFV San Fernando (106.3 mHz)--which went dark in the spring of 1968. From there, he joined KVFM San Fernando (94.3 mHz) doing weekend board op shifts and relief before moving to 9:30-midnight weekdays--for $1.60 per hour. In 1969 Jeff moved on to country-formatted KIEV Glendale (870 AM) where the hours and the pay were a lot better. By 1970 he also was running Mutual Network news feeds out of KBBQ Burbank (1500 AM), working with newscasters Charles Arlington and Mark Stacey.After a stint as a recording studio engineer in Hollywood, Jeff moved with his wife Marsha to the Sierra Nevada foothills town of Auburn, where in May 1972 he became program director of KAHI (950 kHz) and KAFI (101.1 mHz), a small-town radio operation. That autumn he moved on to top-40 leader KROY Sacramento (1240 kHz), of which he was production director until early 1974. From that point, with the exception of a couple of brief and largely unsuccessful forays into sales at KNDE (1470 kHz) and KGMS (1380 kHz) in Sacramento, Jeff has worked principally in print communication, encompassing copy writing, advertising management and editorial supervision of news publications.

In 1993 he and Marti Smiley Childs — with whom Jeff worked at the University of California, Davis for a decade — formed EditPros, a firm in Davis that provides writing and editing services for businesses, government agencies and research and trade organizations. In 1997 Jeff and Marti began work on their book Echoes of the Sixties, which was published in November 1999 by Billboard Books.
In 2011, Marti and Jeff published Where Have All the Pop Stars Gone? - Volume 1. Old songs are like old friends. But what of the talented people who composed and performed those old favorites? This book chronicles the lives of musical soloists and band members whose songs hit the top of the music charts in the late 1950s and in the '60s.

Chapters on seven musical groups and solo performers are included. Through conversations with performers, producers, managers and family members, the book offers fascinating behind-the-scenes glimpses into the lives of The AssociationHerman's HermitsThe Kingston TrioChris MontezThe Spiral StarecaseBobby Vee, and The Zombies.

They followed that in 2012 with Where Have All The Pop Stars Gone? -- Volume 2, containing chapters about The BuckinghamsBobby GoldsboroThe Moody BluesDonnie BrooksSam & DaveRay Stevens and The Grass Roots. They have begun work on a third volume.

EditPros has evolved into book publishing, with a catalog of titles by a half-dozen authors.

[Descriptions by Jeff March unless indicated]
Scoped
… more fun than sippping salad through a straw …

[DESCRIPTION BY UNCLE RICKY, CONTRIBUTED BY JEFF MARCH]

This aircheck comes out of the gate like a winner. Glynn Shannon is ready to roll, he sounds friendly and happy, the TM jingles are great and the first two records are right on target for a midday 25-49 audience. And then, inexplicably, the station changes to the iPod format, right before our very ears. KGW, classic call letters going back to 1922, are tossed aside in favor of the jukebox concept. So, Super 62 stumbles a few minutes into this recording and never quite gets up again.

KGW had better days, for sure, but at least 620 Khz still had the call letters in 1979. In 2008, it’s KPOJ, a progressive talk format.

Scoped
… . . . KROY’s living pile of play dough . . . …

[Description by Uncle Ricky; Contributed by Jeff March]

Bobby Box seems to have spent most of his broadcasting career in Albuquerque, New Mexico, but he also worked in Lubbock and Austin, Texas, Cleveland, Ohio, and for some period of time, he was the morning guy on market leader KROY in Sacramento, California. This restored studio aircheck features Bobby in the 8-9AM hour on 1240/KROY from Labor Day, September 3, 1973. This is genuine Top 40, evidenced by the musical variety!

The State Fair is in town, and the big Bike To School promotion is with the now-defunct local department store chain Weinstocks. Bobby keeps reading names on the air, listeners have only 60 seconds to call, and in those days before mobile phones, it would seem difficult to qualify. Bobby correctly predicts the new Allman Brothers record as a hit, but his prediction for Cat Stevens misses the mark. Mr. Box also liked to jump on records before they had actually finished, and he accidentally gets “stuck” on one selection in the vestibule.

Bobby was voted into the New Mexico Broadcasters Hall of Fame in 2006 and is apparently still on the air in Albuquerque daily, as of the publication of this page on February 12, 2017.

Unscoped
… KROY’s living pile of play dough …
[Description by Uncle Ricky; Contributed by Jeff March] Bobby Box seems to have spent most of his broadcasting career in Albuquerque, New Mexico, but he also worked in Lubbock and Austin, Texas, Cleveland, Ohio, and for some period of time, he was the morning guy on market leader KROY in Sacramento, California. This restored studio aircheck features Bobby in the 8-9AM hour on 1240/KROY from Labor Day, September 3, 1973. This is genuine Top 40, evidenced by the musical variety! The State Fair is in town, and the big Bike To School promotion is with the now-defunct local department store chain Weinstocks. Bobby keeps reading names on the air, listeners have only 60 seconds to call, and in those days before mobile phones, it would seem difficult to qualify. Bobby correctly predicts the new Allman Brothers record as a hit, but his prediction for Cat Stevens misses the mark. Mr. Box also liked to jump on records before they had actually finished, and he accidentally gets “stuck” on one selection in the vestibule. Bobby was voted into the New Mexico Broadcasters Hall of Fame in 2006 and is apparently still on the air in Albuquerque daily, as of the publication of this page on February 12, 2017. Bobby Box, KROY Sacramento, CA. September 3, 1973 ©2017 REELRADIO, Inc.
… Nobody does it better for less money …
[Description by Uncle Ricky; Contributed by Jeff March] Ace Martin & Dave Wiley are the team of the morning in June, 1979, and they’re funny! And KYTE sounds like a seasoned station, though there is some horrible cross-talk with their traffic helicopter. Still, Greg Horsholt provides an expansive news report. The Bee Gees are appearing in concert, there’s a problem with possums, and Ace & Dave have a Sensible Possum Lover’s Alert To (SPLAT) avoid another animal tragedy. It’s Possum Pride Week, but there’s a strange “loss of carrier” (for a few seconds) in this recording. Perhaps the possums chewed through the transmission line in a Possum Protest. Ace Martin & Dave Wiley KYTE Portland OR June 6 1979 ©2016 REELRADIO, Inc.
Scoped
… … Downtown Barry Brown takin’ the world serious … …

[Description by Uncle Ricky; Contributed by Jeff March] I heard the name Downtown Barry Brown years ago, but never actually heard him on the air. He sounds quite comfortable here, stylish, I guess, downtown in a casual sense, but not too slick for the room. Music is interesting, genuine Top 40 Variety for 1981. Brown’s board work is very clean and this station sounded good. Famous Amos worked at KIDD. More about this recording below. Downtown Barry Brown should not be confused with REELRADIO’s own Barry Brown, who has continued to assist REELRADIO as System Administrator. And now, an audio note. This one sounds a little gritty, I didn’t do the transfer but I suspect it was a slow-speed reel or cassette recording and some of those older tapes drop oxide, and sometimes consumer tape decks don’t hold the tape against the head tightly. I hear wrinkled tape passing over the head. When contributor Jeff March checks in, he’ll confirm or dispute my hypothesis. In any event, thanks for another exclusive exhibit, Jeff! Downtown Barry Brown, KIDD Monterey CA., August 8, 1981 ©2015 REELRADIO, Inc.

Unscoped
… Downtown Barry Brown takin’ the world serious …
[Description by Uncle Ricky; Contributed by Jeff March] I heard the name Downtown Barry Brown years ago, but never actually heard him on the air. He sounds quite comfortable here, stylish, I guess, downtown in a casual sense, but not too slick for the room. Music is interesting, genuine Top 40 Variety for 1981. Brown’s board work is very clean and this station sounded good. Famous Amos worked at KIDD. More about this recording below. Downtown Barry Brown should not be confused with REELRADIO’s own Barry Brown, who has continued to assist REELRADIO as System Administrator. And now, an audio note. This one sounds a little gritty, I didn’t do the transfer but I suspect it was a slow-speed reel or cassette recording and some of those older tapes drop oxide, and sometimes consumer tape decks don’t hold the tape against the head tightly. I hear wrinkled tape passing over the head. When contributor Jeff March checks in, he’ll confirm or dispute my hypothesis. In any event, thanks for another exclusive exhibit, Jeff! Downtown Barry Brown, KIDD Monterey CA., August 8, 1981 ©2015 REELRADIO, Inc.
[Description by Uncle Ricky] This short aircheck perfectly captures the Summer of 1979! K-Tel has a hot disco record and tape offer, Lorenzo Lamas is making his film debut, and you can Dance, Dance, Dance to every song. What a happy time! And, for those tuned into Jack Armstrong on KTNQ/10Q, it was What’s Happening.
Unscoped
… Everything’s high, man! …
[Description by Uncle Ricky] This short aircheck perfectly captures the Summer of 1979! K-Tel has a hot disco record and tape offer, Lorenzo Lamas is making his film debut, and you can Dance, Dance, Dance to every song. What a happy time! And, for those tuned into Jack Armstrong on KTNQ/10Q, it was What’s Happening.
… Dodgers Stadium becomes Beatles Stadium, Sunday August 28th …
Dave Hull, who early in 1964 toiled 9-midnight on KRLA (1110 kHz, 50kw D/10kw N—”the big 11-10, serving Greater Los Angeles from Pasadena”), soared to prominence after closely identifying himself with Beatlemania. Shifted quickly to afternoon drive, Hull tossed out the regular playlist and cleared a path for the main forces of the British invasion. The “Hullaballooer” punctuated his show with Beatle interview drop-ins and blasts from his hoarse-sounding India taxicab horn. As the screams of Beatlemania faded away with the Fab Four’s farewell concert tour in the summer of 1966, KRLA shifted from its traditional top 30 “Tune Dex” to a short lived all-request format. In that summer of ’66, KRLA held strong, blaring Donovan, the Kinks and the Fab Four from tinny 6-transistor radios dotting the beaches of Southern California from Malibu to Laguna. This aircheck (4-5 PM, August 18, 1966) captures Dave Hull in top form, his ties to the Beatles still strongly evident. Also included: Danny Baxter with sports, and Jim Steck with an excellent long newscast. A ‘scoped version of this exhibit was originally published on August 31, 1997. A new transfer of the original exhibit, and a restored version of this exhibit was published on July 26, 2015.
Scoped
… . . . I got a little buzzing in my headphones . . . …

Description by Uncle Ricky; Contributed by Jeff March]

Robert W. Morgan has a busy hour this Memorial Day Morgan in 1973, with two Phrase That Pays calls, two young ladies requesting to be Morganized, an Indy 500 report and a Top Ten LP giveaway.

B.R. Bradbury is also busy with HOTLINE NEWS. The next day is an election day in a runoff for L.A. Mayor.

Music was restored to this aircheck which was originally ‘scoped, but all the news, commercial announcements, jingles and promos are included.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum