The Big Ron O'Brien Collection

Picture of Big Ron
KTLK, Denver Picture of Big Ron
WCFL, Chicago

Picture of Big Ron
WPGC, Morningside

Picture of Big Ron
WOGL, Philadelphia

Picture of Big Ron
See Ya - Bye!

Introduction by Scott Lowe I got to know Big Ron O'Brien (October 24, 1951 - April 27, 2008) when he returned to Philadelphia in 1996. Thanks to Big Ron's mother Phyllis, along with Matt Seinberg at Big Apple AirchecksRochelle Rabin and a few others, including consultant J.R. Russ, I somehow got the privilege of obtaining and sifting through his life's work and archiving it for the rest of the world. I wish to thank those of you who felt I was qualified for this task.

There were over one-hundred reels in Big Ron's collection, about eighty-percent of them were not labeled. This actually made the dubbing process lots of fun, since I never knew what I was going to hear each time I would thread the next tape on the machine. All I needed was a sports score or a news headline and the Internet to identify the exact date of the aircheck. Some headlines took longer than others to check out. Ron also had a lot of aircheck material on CD. Unfortunately, none of that is included here, because they were stored with his music collection, which was sold before anyone realized all that was there.

I like to think of this project as something like when they digitally restore old movies in Hollywood. Much care has been put into each transfer with the highest degree of scrutiny, and has been rendered with meticulous care. I had to add leader tape to most of the reels and fix more than a few splices.

There was great attention to details for each tape, such as re-aligning the azimuth of the playback heads to maximize frequency response and keeping the heads super clean. Tape decks were connected directly into a professional computer audio interface (not cheapo sound cards). None of the audio was passed through a mixing console, processor or anything else that might add noise or loss.

Some of the reels were originally recorded on a consumer quarter-track stereo deck and the rest were either professional full-track mono or half-track stereo. There were many cases where Ron attempted to record over an old full-track tape using a quarter-track deck. Luckily when you do that, some of the previous recording still remains on part of the tape. I like to refer to these as hidden recordings, tapes that Ron attempted to record over, but, with the right playback machine, they can be retrieved. Otherwise, several of the above airchecks (including a few from KUDL and WCFL) would have been lost forever!

Also included here is audio that Matt Seinberg acquired from Ron shortly before his passing. Craig Allen also contributed a few unscoped items that he personally recorded off the air in Philly. There were a few stations that employed Ron that were not represented, so I added a few extras from my own collection to make the archive complete.

The Repository thanks Big Ron O'Brien's friends for sharing!

… Lady Marmalade is a trademark for roll candy …
Big Ron O’Brien stays busy with a commercial after every record and the 99X shotgun jingle before every record in this high-energy full-fidelity capture of New York’s competively-processed WXLO-FM. Part One of this unscoped treat from May 1, 1975 opens with the Time Bomb contest.
… I’ll see all of you on Monday, since I only saw part of you on Sunday …
This is the earliest known aircheck of 19-year-old Big Ron O’Brien. It’s a Sunday afternoon in May, 1970, and KBAB in Indianola Iowa is a great example of a small-town station with no jingle budget, but lots of homemade jingles! Note the do-it-yourself “custom” jock shout for Big Ron. In just five short years after this aircheck, Big Ron would have enriched the airwaves in Denver, Detroit, Atlanta, Chicago and New York City.
… Where am I working again? WFIL – boy I musta made the big time …
Big Ron O’Brien is “trying desperately to regain consciousness” and noticeably restrained and ‘scoped on Philadelphia’s WFIL, obviously programming for 25+ demos in December, 1977. Great JAM jingles, and there’s much going on at Philadelphia 56. Ron is making Big Money calls, giving away lots of albums, and Christmas Wish is underway.
This unscoped studio recording of veteran Top 40 talent Ken Knight on the legendary WHB in Kansas City is one of the airchecks Big Ron O’Brien saved in his big stash of tapes. Maybe Big Ron liked Knight’s irreverent humor and rebellious wise-cracks? Maybe he liked the way Knight would sometimes whoop and yell in the background. We can only wonder if Knight was an influence on young Big Ron. In any event, he saved the aircheck, so we can now enjoy this priceless piece of radio history. Thank you, Big Ron!
Unscoped
… ah, A renaissance woman! …
The late Big Ron O’Brien hosted the nationally syndicated weekly countdown show On The Radio from 1985 into 1992. This show, from the week of his 36th birthday, features the Top Five CHR hits, as published by the now-defunct Radio & Records newspaper.

The show was provided to stations on a barter basis, that is, stations would air commercials included in the program. Three classic Levi’s 501 Blues jingles are included in this show, which was distributed on vinyl. You’ll also hear pre-recorded comments from Sting, Christine McVie and the late Michael Jackson.

The late Big Ron O’Brien hosted the nationally syndicated weekly countdown show On The Radio from 1985 into 1992. This show, from the week of his 36th birthday, features the Top Five CHR hits, as published by the now-defunct Radio & Records newspaper.

The show was provided to stations on a barter basis, that is, stations would air commercials included in the program. Three classic Levi’s 501 Blues jingles are included in this show, which was distributed on vinyl. You’ll also hear pre-recorded comments from Sting, Christine McVie and the late Michael Jackson.

Unscoped
… I’m down on my luck and my baby smells like a truck …
Big Ron O’Brien is cookin’ in the second hour of this high-energy almost full-fidelity capture of New York’s competively-processed WXLO-FM. Big Ron has a phone babe do the legal ID, a fine application of regulation for identification. Unfortunately, something was “sticky” on the original recording machine, and infrequently, you’ll hear the “p-tooey wow” sound as the reel goes ’round. It becomes more obnoxious toward the end. Big Ron also tries to simulate Casey Kasem, but since there were technical issues, we’ll avoid evaluation. Still, we gotta love this rare aircheck of Big Ron on 99-X. It’s fun!
Scoped
… I’m down on my luck and my baby smells like a truck …

Big Ron O’Brien is cookin’ in the second hour of this high-energy almost full-fidelity capture of New York’s competively-processed WXLO-FM. Big Ron has a phone babe do the legal ID, a fine application of regulation for identification.

Unfortunately, something was “sticky” on the original recording machine, and infrequently, you’ll hear the “p-tooey wow” sound as the reel goes ’round. It becomes more obnoxious toward the end. Big Ron also tries to simulate Casey Kasem, but since there were technical issues, we’ll avoid evaluation. Still, we gotta love this rare aircheck of Big Ron on 99-X. It’s fun!

This unscoped studio recording of veteran Top 40 talent Ken Knight on the legendary WHB in Kansas City is one of the airchecks Big Ron O’Brien saved in his big stash of tapes. Maybe Big Ron liked Knight’s irreverent humor and rebellious wise-cracks? Maybe he liked the way Knight would sometimes whoop and yell in the background. We can only wonder if Knight was an influence on young Big Ron. In any event, he saved the aircheck, so we can now enjoy this priceless piece of radio history. Thank you, Big Ron!
Unscoped
… Good Morning from The Early American …
This Exhibit ‘SCOPED (13:05)Buddy Van Cleave (real name: Edward Van Cleave) was the morning drive host at KUDL in Kansas City, Kansas, just about the time young Big Ron O’ Brien was getting into radio. Maybe that’s why he saved this aircheck, which has been professionally restored by Scott Lowe for this REELRADIO EXCLUSIVE.

Prior to joining KUDL, Van Cleave was heard on KISN/Portland, Oregon, and WTIX/New Orleans, Louisiana. In August, 1970, he changed his name to Adam North at KDWB/Minneapolis, Minnesota.

This aircheck was originally ‘scoped. Thanks to Joe Accardi from WTSR/Trenton, New Jersey for help with music restoration.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project