… WXLW Wants to Give You Twenty Thousand Dollars …
[Description by Uncle Ricky, contributed by Art Vuolo]
For those of you who haven’t discovered our first WXLW exhibit, you’re about to be truly tweaked. This is the madness of early ’70’s Top 40 taken to the max, with awesome “imaging” (they didn’t call it that, then) by the late Gary Gears. Repetition, Repetition, Repetition! Steve Michaels and Bill Shirk (owner and PD) are featured here. Hot, Hot, HOT! Great Top 40 on AM in 1974.
Is it still OK to air a promo that says, “Write It Down”? I think not, I think Arbitron declared this a no-no a few years after this. After all, it’s too suggestive to tell your listeners to write your call letters in their diaries. We can’t have listeners honestly reporting their listening.