WXEN Cleveland becomes WZZP with Bill Tash, 1977 (0:11:25)

… Starting at noon today they’re going to rock music …

[Description by Bill Tash]

A sleepy little 16,000 watt FM radio station in a major market, happy to be delivering multi-ethnic programming (polkas, waltzes) to an ever-dwindling Cleveland, Ohio audience, gets the word from the owners at Booth American Broadcasting (Detroit) that the format would be changing to Rock. The entire WXEN staff was about to be fired (all except for one engineer… me).

Public protests by the station’s staff fell on relatively deaf ears. A few of the ethnic language “program producers” scrambled to claim a tiny Sunday morning public-affairs time slot offered to them on this new rock station, and that is how the first day of this radio station began on Sunday morning, March 13, 1977.

Around 12 Noon, after the former station manager Kalmann Novak broadcast some spirited dialog to his Hungarian listeners, WXEN became ZIP-106. (Kirk Russell is featured here with the opening set.)

The call letters were soon changed to WZZP to better reflect the ‘ZIP’ image, and a new 50,000 watt transmitter also came online, to complete this solid rock station’s new image in Cleveland. As the long-term studio engineer for both the ethnic and rock operations, I had the extraordinary experience of destroying a firmly embedded mainstay station and building a rock success. I will not soon forget the mental and physical highs and lows this project created. The last time I checked, WZZP had become WLTF, and was playing “Lite Rock”.

[Note from Uncle Ricky: This composite also includes a few sets from contributor Bill Tash. This engineer was a jock, too!]

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum