As rival KRLA was enjoying a surge of popularity through its association with the Beatles, and as newcomers KHJ and KBLA began pumping up the volume, KFWB tried to stay the course with its traditional format upon which it had relied successfully for years.
Morning drive man Wink Martindale led off the lineup of the KFWB “Good Guys” who also included Hal Pickens (9 a.m.-noon, one set from Hal is heard at the end of this aircheck), Don MacKinnon (noon-3 p.m., killed in June 1965 in an automobile crash), Gene Weed (3-6 p.m.), B. Mitchel Reed (6-9 p.m., d. 1983), Reb Foster (9-midnight) and Larry McCormick (midnight-6 a.m.).
Additionally featured in this half hour (8:30 – 9:00 am, 6/2/65) is long-time L.A. news reporter Beach Rogers; also, a very stylish spot for Winston cigarettes.