… . . . No matter what time it is, it’s Eleven Ten in Charlotte . . . …
[DESCRIPTION BY UNCLE RICKY]
This composite was assembled with production elements from presentations created by Tom McMurray for “The Entertainer”, 1110 WBT, in 1971 and 1972. Both WBT Custom (“Logo One”) and classic resings from PAMS are included here, along with a few of the many custom production parts. When the WBT format debuted in 1971, the custom package was used exclusively; within a year, cuts from classic PAMS syndicated series were added.The composite begins with Tom’s “mission statement” about community involvement, (previously featured in the Thomas McMurray Ideas 1973 Presentation), a quick montage of WBT music, and at 1:58, three examples of custom WBT Public Service Announcements. The vast majority of radio stations of the time considered public service a pointless FCC requirement. At WBT, Tom took a different approach, creating memorable first-class PSAs. Later, at WJAR, Tom explained to me that he required everyone on his air staff to spend a few hours in the production room each month creating these announcements. It was considered part of the job at WBT.
This composite was assembled with production elements from presentations created by Tom McMurray for “The Entertainer”, 1110 WBT, in 1971 and 1972. Both WBT Custom (“Logo One”) and classic resings from PAMS are included here, along with a few of the many custom production parts. When the WBT format debuted in 1971, the custom package was used exclusively; within a year, cuts from classic PAMS syndicated series were added.The composite begins with Tom’s “mission statement” about community involvement, (previously featured in the Thomas McMurray Ideas 1973 Presentation), a quick montage of WBT music, and at 1:58, three examples of custom WBT Public Service Announcements. The vast majority of radio stations of the time considered public service a pointless FCC requirement. At WBT, Tom took a different approach, creating memorable first-class PSAs. Later, at WJAR, Tom explained to me that he required everyone on his air staff to spend a few hours in the production room each month creating these announcements. It was considered part of the job at WBT.
Following the PSAs, we hear a sample of Charlotte morning icon Ty Boyd. Tom told me
that after WBT, Boyd made his living as a motivational speaker! H.A. Thompson, a short excerpt of newsman Frank Richardson, Jack Petry, Mike Ivers and Bob Lacy follow Boyd. There’s also one cut from McMurray’s All Kinds of People campaign – again, an example of “community involvement”.
The final element of this composite was the closer for a 1971 sales demo.
WBT Great Modern Radio History, 1972 (8:26)