… 09-11-2008 00:00 …
and when you call, try not to talk too loud [By Uncle Ricky] I have noted before that Top 40 master programmer John Rook used “whispering” jingles at KQV in Pittsburgh, and again at KFI in Los Angeles, and here is the demo for Tuesday Productions ‘ WHISPERS and KFI in 1977. John Leader is out front on this demo. I think these “jingles” would work with today’s music radio… There is no vocal group that can connect with modern synthesized ghetto music, but if you can whisper the id.. think of the possibilities! Whispering is still popular, even if melodies are now secondary to the beat. As demonstrated here, get a strong ID (KFI, three syllables) and put whatever you want in front of it, or drop it over the music you play… it works! And it makes so much more sense than just playing songs back-to-back with no ID. Yeah, whisper it. It’s better than sittin’ there sayin’ nothin’. Or would you rather be an iPod?
