TM Productions The Winning Score Demo, 1977 (0:16:17)

… On March 5, at 9am, the big gates at Warners Brothers Studio 18 swung open …
[Description by Uncle Ricky] The Winning Score is identified on this demo as “the largest radio promotion project ever undertaken”. Certainly, it was one of the highest quality jingle demos produced during the golden age of regulated Top 40 radio. And, for jingle trivia buffs – there are differences between the Winning Score demo on tape and the TM Today and Tomorrow Radio LP. The vinyl demo is still on the site on our G2 test page, but this tape demo is different. So this is the TAPE demo released by TM Productions in 1977, either before or after the vinyl demo. Over the years, this demo (in both forms) has been contributed more than once, by different friends of REELRADIO. Jerry Clegg gets the credit for this exhibit for contributing the original REEL, not a copy but the reel deal, as distributed by TM back in the day. Thank you, Jerry!

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum