… The most exciting new idea in IDs since acapellas …
Description by Uncle Ricky
Houston’s KILT and Baltimore’s WCBM are featured on this demo to fix everyone’s basic problem – PACE and TEMPO. These jingles were also used on WCFL and at least one was used on KCBQ. In fact, if you dropped the instrumental “tags” on some of these (something they considered a benefit) you would, in fact, have some pretty hot “shotgun” jingles.
I’d bet this was distributed in 1971, but if I am wrong, I was close. What I remember most about this demo is the great vocal blend. When they sing the slow “Baltimore” ID, note the “up-front” quality of the bass vocalist. Years later, the late Fred Hardy at JAM told me to ask that my jingles be written “open” if I wanted that slightly raw bass-guy out-front mix.
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