TM Productions Penetrators Jingle Demo, 1974 (0:06:22)

… You know, if we could only get people in radio to stop and think …
[Description by Uncle Ricky, contributed by Robert O’Brian] Well, way back when, people in radio did stop and think – and that’s probably what led to 8 stations in the same building. In the days of regulated ownership, radio stations had to find another way to be profitable. They had to have better programs, or personalities, or be better at serving their communities of license, or something other than owning their competition. Sometimes, they used jingles to subliminally coerce innocent listeners to remember their radio stations — purely to create profit, of course. These TM Penetrators are SO Top 40 Seventies, I mean – this was it. These jingles really sound good, this demo is very inclusive of the Big Guys and it really does it. AND, these jingles accomodate the new CODE CALLS, because Call Letters were already old school by 1974.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

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Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

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Board of NCBHP
North Carolina Broadcast History Project