Short portions of this “roundtable discussion” are included on The Winning Score Demo. Here’s a LOT more. This is, effectively, a 13 minute “program length commercial”. Mostly talking. If you aren’t comfortable with 1977 radiospeak, this one isn’t for you.
Produced as a supplement to the jingle demo, it’s narrated by Bob McGruder, and begins with this introduction:
“This tape features Charlie Van Dyke and Jim Long, plus Programming Consultant Glenn Powers, and TM Sales Representative and former air personality Jay Stohler. They discuss the state of contemporary radio programming, and methods for improving format flow, and increasing the variety, entertainment and effectiveness that today’s radio so often lacks. The Winning Score is a direct product of research like this.”
Actual TM Reel Label
This is good educational material for young folks who want some insight on the background of how media has evolved (and how radio station jingle packages were sold.)
For old folks, it’s a reminder of how knowledge was never as important as money. Even if you understood all the benefits of owning this fabulous jingle package, there were hundreds of stations that simply couldn’t afford it.