Thomas McMurray Ideas Presentation, 1973 (0:22:40)

… Ladies And Gentlemen, It’s Showtime! …
This presentation was created to make people excited about Radio and making changes to their radio station. The whole premise was to showcase Thomas McMurray Ideas quality. It was never intended that we would make “your” radio station sound like the presentation. Hundreds of copies were mailed as promotional material to stations across America. Accompanying this piece were 400-500 35mm slides that were shown and synchronized with the audio track when presented “live” for potential clients. From beginning to end it tells the story of what I grew up hearing, then later in a contemporary sense listened to and created everyday. If I could go back, my business card would read Radio Producer. It begins with a brief montage of Radio’s earliest days, then a montage of what radio sounded like nationwide in 1971. The 1971 montage that I recycled was produced by Chuck Blore for Miles David at the Radio Advertising Bureau. I also mixed in several special pieces personally collected. It’s hard to recall every 10 second mix and apply sequential credits. Consider this a collection of incredible sound created by many talented and special people that I post produced. Recurring effects were “needle drop”. Starting with a Simon & Garfunkle idea in 1966, jocks and programmers all across the country often pulled those magnificent “All Night Without Pay Sessions” – Incredible things were created. Is this done anymore? I did my share, all from the heart. My mix of Nixon and Sinatra was one of those “lost” sessions. The Neil Diamond, Fifth Dimension and Jackie DeShannon parodies are from a Gavin Awards presentation circa 1970. My only reward was to “strike an emotion and make something happen”. For me, those times were the best part of radio. Let’s Make Tomorrow Together is a TMI original track, that yours truly wrote, participated in and produced. My mission statement, on which I based my success, and which I applied to all I believed and practiced follows the Let’s Make Tomorrow Together jingle. It’s lovingly voiced by the late Jimmy Patterson and myself. Next are airchecks of WBT 1972, featuring Patterson, Frank Richardson, Jim Forrest, Ty Boyd, Jack Petry, Geoff Fox and Mike Ivers. All jingles and stagings are PAMS, various series and custom. We are also treated to the magical voice of Johnny Olson who graciously contributed (without remuneration) many of the WBT ID’s, Show Openings and Closers. That’s Big Dan Ingram on the General Motors Commercials, produced in the WBT Jeffersonics studios. The presentation ends with the WBT Surprise jingle, a cut from a contest that Johnny Olson and I co-produced at Mark Century Studios in New York City. The Surprise contest was never aired. My most special thanks to Mike Ivers, John Lambis, Chuck Blore, Jim Hampton and Jeff Mathieu.
Early Radio TMI art created by Ken Gasque, art director for WBT/WBTV MUSIC

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum