The Morning Zoo, Z-100, 1985 (0:15:34)

… . . . from the top of the Gorilla building . . . …

WHTZ (Z-100) and The Morning Zoo inspired many (mostly inferior) imitators in the 80’s, but none came close to the professionalism and creative genius of the original. This composite was a 1985 Billboard Magazine Award winner.
Some were under the impression that all you needed for a “Morning Zoo” was a crowd of people in the control room every morning, but Scott Shannon, Ross Brittain and the other (often celebrity) participants in the Z-100 Zoo set new (sometimes shocking) standards for mass-appeal music morning shows.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum