… I had a good weekend. I got all the lint out of my navel …
Top 40 was making a comeback in 1984 under the guise of Mike Joseph‘s “Hot Hits” CHR formula. One of the earliest exemplars of this FM take on the old AM format, the Joseph-consulted WCAU-FM boasted the talented Paul Barsky in the morning and an update of the teen-oriented motor-mouth “screamer” Terry Young in the nighttime.Young was like Jackson Armstrong and Dick Biondi rolled into one big new radio star for the FM age. The format was fast-moving, if a little too efficient to feel like a companion. But it did attract a lot of young adults who were hearing too much “personality” on AM adult-contemporary-leaning pop stations. It also reeled in the teens which Joseph actively sought to woo back to top 40. Young shows his skills with the few seconds he is afforded to establish a funnyman personality.
For fun with spots, check out the Michael Jackson – “Billy Jean“ Pepsi commercial jingle and also a Dan Ingram read in a donut for Bambergers.
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