T. Michael Jordan, KKDJ Los Angeles, August 2, 1974 (scoped) (0:15:10)

Scoped
… giving away pounds of our very own homegrown wildwood weed …
[Description by Contributor Jeff March] When Rick Carroll became program director of KKDJ in 1973, he discarded the top 40 station’s automation and went live with a new air staff, which included several members of his air staff at KNDE (AM) Sacramento. Among those former KNDE jocks were Neale Blase, John Peters and T. Michael Jordan, who thrived in evening time slots. The KKDJ lineup included former KHJ “boss jock” Charlie Tuna, Rich “Brother” Robbin, Billy Pearl, Kris Erik Stevens and Humble Harve. Another familiar voice on the air at KKDJ was Lew Irwin, who broadcast youth-oriented “Earth News Radio” reports and had been a member of KRLA’s hip “Credibility Gap” team. KKDJ taunted market leader KHJ and began eroding its numbers, luring listeners by reminding them that it had “less of those AM commercials and more of that FM stereo and quad music.” KKDJ also teased listeners to win a “baggie full of our own homegrown weed” — a risky, winking reference at the time because conviction for possession of any amount of marijuana carried penalties that included fines and jail time. TMJ cooks in this Friday night program, which includes a terrific Ray Charles spot for Olympia Beer. By the way, T. Michael told me he thinks the “wildwood weed” may have been Maui Wowi coffee — but he can’t (or won’t) say for sure. T. Michael Jordan, KKDJ Los Angeles, August 2, 1974 ©2007 – 2011 REELRADIO, Inc.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project