Stinky Shafer, KXOK, St. Louis, 1962 (0:16:43)

… All the records given away or played on KXOK are furnished through the courtesy of record distributors and manufacturers. Certain records are played in consideration of cooperation by recording artists, companies and distributors …
Talk about truth in advertising! Stinky Shafer and KXOK had no secrets – it would seem that every adolescent in town required “Stinky” to acknowledge their budding hormones, or needed advice from Stinky’s “Kay Confidential.” Jay says: “In 1962, KXOK was locked in a three-way battle with WIL and KWK, probably the reason for the many on-air contests. Stinky Shafer was the very popular night jock.” Another example of pre-Drake Top 40, this Blast from the Past is rich with early authentic PAMS jingles and classic production elements.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project