[Description by Dave Mitchell] Texas-born, Chicago-raised Rudolpho “Rudy” Rocha, Jr. (a.k.a. “The Roach” — perfect for the Cheech and Chong era) was one of the debut jocks as 500,000 watt XEROK (licensed to Juarez, Chihuahua, Mexico) went on the air in late 1972. He was my newsman at KONO in San Antonio before he left to take this gig. Rudy also did time at KLIF in Dallas shortly before that station’s demise. He later returned to KONO.
The interesting thing about this station is that alternating sets were done in English and Spanish. Spots were done the same way. The hourly ID says “El Paso” but the quarter- hour ID’s (Mexican-legal) were “Ciudad Juarez.” The PAMS “Rock of Chicago” jingles were re-done as the “Rock of the World.”
By the way, the voicer drops are done by late Chicago personality Gary Gears.