Robert O. Smith KTAC Tacoma WA 1974 (0:10:02)

… …I guess in the next couple of days or so, we won’t have to sing our own [jingles] anymore. I understand these guys from the back room have gotten a barber shop quartet together in Texas… …

From a number of perspectives, AM Top 40 Radio never sounded this good. First, thanks to FM simulcasting, frequency response holds steady to 14,500 Hz on this aircheck; many studio checks of that era do not sound this good. Second, Robert O. has every attribute I look for in a DJ: both a knowledge and love of the music, a smaller than usual ego and technical competence with something interesting to say. Plus much more: intelligent humor, political satire and voices of famous people and those of his own invention.

This being Thanksgiving morning, Robert O. is a little more laid back — “casual”, as his Eloise Hugaboom character puts it — than on his typical weekday morning drive show. But he has not left his regular cast of characters at home. He even makes the most of the fact that the new jingles are late by trying his hand at singing his own. Commercial buffs will enjoy the classic Janet Leigh ad, especially with Robert O.’s great Hitchcock Psycho lead-in.

By my calculation, I listened to more than a thousand hours of Robert O. Smith on KOL and I never once heard him “lose it” on the air. But, you will here, as he plays a new record by Hurricane Smith. Bad enough he has the same last name, without a saxophone that sounds like flatulence, hence the remark about being self-propelled around the track.

Tacoma shared Seattle’s airport, making it almost a suburb. KTAC hired Robert O. as simulcast AM/FM morning drive, FM afternoon drive and Program Director. With a night-time power of 1KW on 850, KTAC-AM could be hard to hear. 850 was also then home to a station just outside Vancouver. And at night, 50KW KOA in Denver often caused interference in Seattle.

When it was not simulcast, KTAC-FM was Underground album cuts. Today, it is KMTT The Mountain, the favourite Seattle-area station for many of us, playing an interesting mix of current and classic album-oriented rock.

As always, in those years, KJR was the Seattle area Top 40 station to beat. Ironically, KTAC-AM is now KHHO, simulcasting Sports Radio KJR.

After KTAC, Robert O. Smith continued in Seattle radio at KIXI and KVI, before being hired by another long-time fan, Ted Wendland, for CFMI-FM Vancouver morning drive in 1982. After lengthy stints at Vancouver area Oldies stations CISL and Radio Max, Robert O. has retired from radio and spends his time doing commercials, animation voices and powerlifting.

As a teenager, Robert O. was a fixture in my life. I tried never to miss his afternoon drive show on KOL Seattle, but suddenly one day in 1971, he was gone and I had no airchecks of him. Despite good ratings, he had been transferred to FM, to make room for Tom Murphy, who had been PM drive at KJR before a very brief stint at KRLA Pasadena; Tom’s stay at KOL was also brief. Neither KOL-FM nor KTAC AM/FM was listenable in Vancouver, but Bruce Portzer recorded this aircheck for me from Seattle.

Robert O. Smith lost his life to cancer on May 30, 2010.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project