Richard Irwin for Doug Limerick, WIXE 1969 (0:05:14)

… The Metrolina Maximum Music Mutha …
Uncle Ricky (seen here about 1956?) was born January 8, 1951. Description by Uncle Ricky For my 51st Birthday Treat (January 8, 2002) I have selected this short sample of WIXE in Monroe, N.C. (just south of Charlotte.) WIXE was a 500-watt daytimer managed and programmed by “Brother Dave” Hedrick. I had worked at WIXE during the summer and on weekends while in high school. This recording, from December 30, 1969, was made while I was on Christmas vacation from my freshman year at East Carolina University. I was 18 and didn’t realize until years later how fortunate I was to have worked with so many talented young adults. WIXE was an amazing radio station and this short exhibit is not intended to tell the WIXE story. Note the fabulous accent reverb, time-tone and “custom” jingles. Now THIS was Top 40 radio! I was filling in the midday shift for Doug Limerick, (ABC Radio News) because Doug was filling in for Larry Dixon (WAPE). Both Doug and Larry are heard briefly. Doug appears twice, first as the voice for The Pizza House spot and during a newscast masquerading as Mutual newsman Robert B. Croft. (Don’t get confused – the real Robert B. Croft is also featured on a Mutual newscast.) As I remember, Doug thought he should “be someone different” for the newscast since he was coming up as himself an hour later. As for Larry Dixon, he is heard after Doug’s newscast saying “December Thirtieth” (in an authoritative way, of course.) During this period, I remember Brother Dave and I were amused with a local R&B jock who frequently shouted, “Heavy, Funky, Whup it on me!” over his favorite soul music. I thought this was hilarious and ripped it off.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project