Narrator Ray Otis details the origins and influences of the Storz Top 40 format, beginning with the Top 10 on daytimer KOWH, Omaha, which became the nation’s top-rated independent radio station in the early ’50’s. Included, early University of Omaha research, long-time Storz employee Johnny Pearson explaining the perceived demographic of KOWH listeners, the influence of Your Hit Parade, a jingle for early DJ Sandy Jackson, News at :55, Charles Gray on the direction of early Storz news, the original Storz stations: WTIX New Orleans (1953), WHB Kansas City (1954) WDGY Minneapolis-St.Paul (1955) and WQAM Miami (1956); William L. Armstrong tells the story of the first Top 40 program at WTIX.