Pepper Sound Studios Contest Demos, 1960's (0:06:05)

… Decision of the Judges is Final …
[Description by Uncle Ricky, contributed by Daniel Fuentz] Pepper Sound Studios (later, Pepper-Tanner) was an early syndicator of radio station jingles, promotional features and merchandise (typically for giveaway). Much of Pepper’s business was “barter”, that is, the radio station traded spot announcement and bulk program time in exchange for stuff from Pepper.  Call Your Shot (for KLIF)  Connie Francis Show Biz Quiz (for WFLA)  Jimmy Dean Tall Tales (for WHB)  Brenda Lee Sound Test (for KQEO)  Irving The Invisible (for WKWK)  Steve Lawrence’s Happy Couples (for WABC) Contributor Daniel Fuentz says, “All of these demos were on one 4-inch reel.” (REELRADIO added the short beeps between the cuts.) The production technique, music and SFX are all representative of what was being used on promo production by many Top 40 stations of the period. The stations named in the demos might not have actually used the features – but it did create the impression that the features were in use at successful stations. This particular demo includes six exciting contests! Get Set to Send A Postcard And Win!

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project