PAMS WHB Jingle Montage, 1960-1969 (0:13:59)

… Yours Truly WHB, World’s Happiest Broadcasters …
Click to Enlarge[Description by Randy Brown]

Like most radio guys who worked for Bill Drake, I have the fondest memories of radio from that time. The famous Johnny Mann Drake logo melody is still very much alive today. But I recall another melody that I’d long considered one of the best, and yet it seems all but forgotten. A few years ago, I set out on a journey to locate the old PAMS jingles from WHB, Kansas City, the station I grew up listening to. I found them through a jingle collector. (And I owe him a big favor. If you know where he can get the WQAM jingles, let me know.)

This montage of WHB jingles includes cuts from PAMS Series 15 thru 33, as well as the “finger-snap” series produced for WHB in 1969. The famous “Yours Truly WHB” melody was predominantly used from around 1960 until 1969, when the “finger snaps” went on the air. But during a brief spell, WHB turned away from its famous “Yours Truly” melody to use the “Wonderful WHB” logo.

There are representative samples from all three logo melodies on this montage. The most fascinating of all the jingles to me is one which I can only presume was used during their Sunday morning religious programming block (remember THOSE?). The lyrics: “WHB reminds you, faith is the strength of America.” Wow.

These PAMS jingles represent a era in Top 40 radio that has been all but lost in the formidable shadow of Drake and post-Drake radio. I’m delighted to provide this montage here as it represents an important phase in the evolution of the format.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum