Like most radio guys who worked for Bill Drake, I have the fondest memories of radio from that time. The famous Johnny Mann Drake logo melody is still very much alive today. But I recall another melody that I’d long considered one of the best, and yet it seems all but forgotten. A few years ago, I set out on a journey to locate the old PAMS jingles from WHB, Kansas City, the station I grew up listening to. I found them through a jingle collector. (And I owe him a big favor. If you know where he can get the WQAM jingles, let me know.)
This montage of WHB jingles includes cuts from PAMS Series 15 thru 33, as well as the “finger-snap” series produced for WHB in 1969. The famous “Yours Truly WHB” melody was predominantly used from around 1960 until 1969, when the “finger snaps” went on the air. But during a brief spell, WHB turned away from its famous “Yours Truly” melody to use the “Wonderful WHB” logo.
There are representative samples from all three logo melodies on this montage. The most fascinating of all the jingles to me is one which I can only presume was used during their Sunday morning religious programming block (remember THOSE?). The lyrics: “WHB reminds you, faith is the strength of America.” Wow.
These PAMS jingles represent a era in Top 40 radio that has been all but lost in the formidable shadow of Drake and post-Drake radio. I’m delighted to provide this montage here as it represents an important phase in the evolution of the format.