… 2012 June 24 …
How many jingles should a station have? [By Uncle Ricky] This is a composite demo of PAMS Series 49A (for WLS /Chicago) and 49B (for WGAR /Cleveland.)
Named The Modulators , and produced in 1977, it was originally a WLS custom series, and also holds the distinction of being the last PAMS “numbered” series. The orginal PAMS went out of business in 1978. There’s a string of jock jingles for WLS, helping place the time these were used, demonstrations of the jingles “in use”, and a typical PAMS lecture on how the jingles should be presented. Not surprisingly, PAMS recommended that jingles should be used before music, between music, and between commercials  the more the better! There’s a lot of stuff about “modules” and smooth flow, starter modulators, and how some are static in smooth structure. I guess it was rocket science. The important thing is how they sound on the air, and we’ve all heard sufficient WLS with these jingles to know they were powerful and memorable. And, there’s a wonderfully funky version of the famous “Copyright” jingle on the end.