PAMS Colorway Jingle Composite (0:11:12)

… 07-10-2007 00:00 …
A PAMS Publication [By Uncle Ricky] YOU can play guitar the correct way – it’s the easy way to play! Get ColorWay! What the heck was it? My requests for more information on this apparently orphaned PAMS retail product generated nothing, so let’s guess. It involved sticking “things of color” on your guitar, and it included sheet music that used color, instead of standard music notation. So, you could play new songs on your guitar, even if you couldn’t read music. That’s a guess. But I do think it likely it was offered to PAMS client stations for barter (jingles for spots), or maybe some broadcasters ran the spots for free but got a percentage of each one sold (“Per Inquiry”). What we also don’t have is sample copy of the type the local announcer would read over these jingles. I betcha the typical Top 40 jock of the period would be quite zippy and animated over these babies, unlike the “official” announcer on the tag. He’s just not having any fun at all. There are five near-60-second tracks in all, plus a 20-second quickie. These are a lot of fun to hear because they represent the best of classic PAMS! Here is the arrangement style, musicians, vocalists AND sonovox heard in those mid-60’s PAMS jingles. The fidelity is delightful, particulary if you can pull the full 96kbps stream. Thanks to Media Preservation Foundation .

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project