Martin Block, WABC New York, April 16, 1960 (scoped) (0:13:30)

Scoped
… Well, this is becoming an international broadcast! …

Description by Uncle Ricky

According to The Hits Just Keep On Coming by Ben Fong-Torres, Martin Block is often credited for creating The Make Believe Ballroom — the first DJ show. But Ben wrote that Al Jarvis actually did it first in Los Angeles, in 1932. Block was in L.A. at the time, heard the show, and took the idea and Ballroom with him to New York and WNEW in 1935.

WABC changed to what most would consider a “Top 40” format in December, 1960. On this Saturday in April of 1960, eight months before they changed format, the entertainment was Martin Block and the Make Believe Ballroom. This edited and restored mostly hi-fi exhibit differs significantly from earlier Ballrooms, in that there is no attempt to present music as performed on a stage. Instead, Mr. Block is counting down the Top 24 songs from the current issue of Cashbox magazine.

This exhibit features #22, and #20 through #13. Number 21 was edited out, though you will hear him introduce it on this recording, followed by a quick cut to #20. Are you impressed by the style, quality and class of his presentation? Martin Block died on September 18, 1967, his elocution and enunciation no longer in vogue. He was 64, and a successful, professional radio announcer — even if he wasn’t actually the first DJ.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project