… The gentlemen who entertain …
[Description by Uncle Ricky]
I was trained in the tradition of PAMS-based Top 40 on the East Coast, and nobody told me nothin’ ’bout no PAMS jingles when I arrived in Sacramento in 1978. KROY, the big-time winner for which I was working, never used PAMS jingles.
That’s why I was excited when I heard the CD prepared by local VO talent Tom Buck and contributed by Martin Ashley to the Repository. Here’s some of two classic PAMS series, (27 & 18), labeled by Mr. Buck as jingles in use by KXOA between 1963 and 1966. (KXOA was later owned by Brown Broadcasting of KGB (San Diego) fame.)
Heck, hundreds of people have worked in Sacramento radio who don’t know a PAMS jingle from a TM jingle – it was all so long ago and so few of those who remember are still around. It took me 22 years, but thanks to Martin, I can confirm that YES – PAMS jingles were on the air in Sacramento – on KXOA!
(For more great background on PAMS jingles, visit the PAMS of Dallas website!)