KROY Sacramento Image Jingle, 1960s (0:01:03)

… That’s how we grow in Sacramento …
One of my duties at KROY was to re-cart the station jingle using the original 15ips master from Heller-Ferguson. I recall it was the second-to-last cut on the 10-1/2-inch reel and was a pain to cue properly without ‘wow-ing’ the BUMP! at the beginning. When I ran across a couple of copies of the ‘That’s How We Grow In Sacramento’ 45-RPM record, I immediately noticed it, too, was from Heller-Ferguson. The label reads: “Performed by the Hi-Lo’s and Heller-Ferguson Orchestra, Created and produced by Marty Paich, Jacques Wilson, Allyn Ferguson and Hugh Heller. Station coordinator Bob Morgan.” I’ve always wondered if that was the famous Robert W. Morgan, since he once worked at KROY around the time the record was created. [Uncle Ricky adds:] This jingle is courtesy of Sacramento voice talent Tom Buck, and we weren’t certain of the origin until Martin provided the information above. The first few comments on this exhibit include some speculation. I suspect that this jingle was customized and provided to stations other than KROY in Sacramento. (TM had a similar offering years later, with their City Song.)

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum