KROQ Los Angeles Composite, 1972 (0:10:37)

… Don’t forget to smell the flowers, ’cause we’re only here for a short visit …

From Programmer’s Digest (Vol. 1, Issue 9, 12/72), this 1972 composite of KROQ – A Profile of the Roq was interesting to me at the time, but being 3000 miles away from Los Angeles, I didn’t really know if the station was a contender or not. So now, despite the high frequency distortion, it has tweaked my curiosity again. What was this station doing with so many great voices and legendary (even then) talents? Did KROQ ever seriously threaten KHJ?

Featured on this composite, in order of appearance:

Charlie Tuna, Sam Riddle, Jay Stevens, Steve Lundy, (passed away in Houston in April 1999) Jim Wood, Jimmie Rabbit, Steve Sands, J. Paul Huddleston and Paul Oscar Anderson.
An impressive staff and the strangest jingles I never heard again are only part of the story of KROQ. According to comments lost in cyberspace, the station’s abysmal signal and rubber paychecks made for a short-lived experience.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project