A second bulletin interrupts at 12:44 and again with Joe Long on his mobile unit at 12:47. They are very careful NOT to say the President is dead as is being widely reported elsewhere! At 12:51, a fourth bulletin is heard, and then at 12:54 begins non-stop news coverage with Gary DeLaune and Joe Long in the mobile unit.
At 12:51 Gordon McLendon phones in a report from the Trade Mart and at 1:00 Joe Long arrives at the downtown KLIF studios and does a quick report before racing into the studios to anchor. Roy Nichols takes over in the mobile unit and reports at 1:08. Non-stop coverage continues with Joe Long and Gary DeLaune.
At 1:38 an erroneous report of a secret service agent is aired and at 1:38, Gordon McLendon arrives in the studio and begins co-anchoring with news director Joe Long. Gordon reports “strong rumors” that the President is dead”. Long is quick to add that this is an unconfirmed report.
At 1:48pm Long and McLendon officially report that the President is dead.
The entire story of the coverage is included in my KLIF History Website…. [NOTE: An EDITED version of the actual aircheck of this day was issued on Capitol records in 1964. Titled “The Fateful Hours”, much of the misreporting and errors were understandably taken out.]
On November 22 and 23, 2003, REELRADIO was proud to present an expanded eight hour replay of KLIF news coverage from November 22, 1963. A description for that anniversary-only special presentation is available here.