… Built, on a Legend …
KJR had seen better days. Much better days in fact, when it was sold by Lester Smith (Kaye-Smith) to Metromedia (Carl Bruzell) who quickly decided there were better ways to get a haircut. They flipped it to Barry Ackerley who was expanding his billboard empire to include radio and TV. For a cool $6MM ($4MM less than Metromedia had paid) Barry picked up a station with sub-2 shares. Ironically, “KJR” had far and away the most recognized call letters in the market  just no one listened to it anymore!
This composite reflects the station as sort of a recurrent-AC with lots of personality. Gary Lockwood was probably the highest paid guy in the city (his deferred salary alone was in excess of $120k per year) doing mornings, Marty Reimer, one of the really smart talented guys in the market (now on KMTT) did mid-days, Ross Shaefer who hosted a local show on KING-TV, (and was later a replacement host for late night FOX host Joan Rivers), did an inconsistent job in afternoons and the legendary Pat O’Day was pulling a short two hours each day from 5-7PM. Sonics play-by-play and sports-talk shows became the staple for evenings. The hoopla regarding the upcoming Sonics broadcast was a harbinger of the move to All Sports a short time later.
This composite was a national sales tool for the rep firm.