… there’ll be some scattered showers around the area, the rest of the folks will take baths …
[Description by Uncle Ricky]
This 1967 Halloween aircheck of Jack Gale on WAYS in Charlotte, N.C. offers more evidence as to why WAYS was truly BIG.
In The Public Interest was a lot more than a PAMS jingle lyric and something that sounded good at license renewal. “The Big WAYS Good Guys Walk For Those Who Can’t”, a Halloween promotion for kids in area hospitals, is an excellent example. And note the lengthy high-school football segment! The station covered a huge area which included dozens of high schools. Mr. Gale took great pleasure in his pigskin prognostications, but feigned modesty dwelling on those accomplishments. After all, people would think he was just soliciting “accolades and orchids”.
A truly dizzying collection of contests and promotions is packed into this (scoped) 7AM hour, including The BIG WAYS Challenge Cup Playoff, The Money Matchbook Game, The BIG WAYS Turkey Shoot, BIG WAYS Tenna Toppers, and the BIG WAYS Halloween Trick or Treat Game.
Of course, the 7:30 weather from Lowell Pressure is delightfully unintelligible, as is the traffic report a few minutes later from Helicopter Harry. (It’s a scrawny thing! Is it a chicken? No! No!)