… … They’re all the work of one man … …
Modern ID jingles use a musical logo which is sung with the call letters. The first company to do this was Johnson Siday in 1954, in jingles done for WWSW.
Their primary work was in advertising. They created the 1939 “Pepsi Cola hits the spot” commercial jingle and went on to develop the musical logo in their commercials.
Eric Siday called the musical logos “Identitones” His work is featured in this demo tape which includes the famous ABC Radio news logo used for many years to introduce the network news at :55. Siday is considered a pioneer in the development of electronic music. His use of the Moog, filters, reverse taping, and recording off speed are all shown in his 1968 “Identitone” demonstration tape.