Fabulous Fifties Spots Montage (0:28:37)

… Nothin’ says lovin’ like somethin’ from the oven …

[Description by Uncle Ricky]

They came on ten-inch 78s, and twelve and sixteen inch 33.3 RPM discs, a few even arrived on new-fangled recording tape — the Fabulous Fifties radio spots and jingles for soft drinks, cars, cigarettes, movies, gasoline, snacks, beer, fruit and coffee — nearly everything sold by national advertisers in the prosperous decade that spawned rock ‘n’ roll. Contributor Joe Evelius meticulously transferred each magical memory in this delightful montage from his giant stash of old-time commercials. Joe even matched stylus size to each disk, but he admits that some of the older vinyl was just plain grungy.

Many of these sounds are embedded in baby-boomer media culture. You’ll hear some of the greatest advertising campaigns for Pontiac, Plymouth, Cadillac, Oldsmobile, Ford and Chevrolet. In those days, you could watch first-run features in your choice of automobile at drive-in theaters — movies like Some Like It Hot with Marilyn Monroe, The Girl Can’t Help It with Jayne Mansfield, South Pacific, and Pat Boone’s first picture, Bernardine. And, you could “fill ‘er up” with Shell, Amoco or Texaco gasoline for a couple of bucks.

Perhaps a Miller High Life is your preference, if you can munch a bunch of Fritos. Chiquita Banana is here to say that you should eat bananas every single day! Cigarette commercials were among the best produced of the era, and Kool, Chesterfield, Camel and Lucky Strike are all fired up here. By the way, did you know there are 43 beans in every cup of Nescafe?

Coca-Cola and Seven-Up are included, and this montage begins with a reminder from Pepsi that Grandpa may have liked his women on the buxom side, but slender women live longer. (Exactly how a sugary soft drink keeps them slimmer isn’t explained.) It closes with an invitation from Pepsi to be sociable, long before social networking came into common usage.

picture of The Girl Can't Help It commercial disc
picture of coca cola commercial disc

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum