Emperor Rosko Midday Spin, BBC Radio 1, London, September 30, 1967 (0:41:49)

… Radio 1 is WONDERFUL …
[Description by contributor Mark Ogden] The Summer of Love was winding down, but onshore commercial-free pop radio in the United Kingdom launched like a Saturn rocket on this historic Saturday in September 1967. Here we have, in unscoped AM narrowband splendor, most of the sixth hour of BBC Radio 1’s first day on the air. A sneak preview this was not, with the national press in attendance at the studio and millions of young listeners across the British Isles and nearby areas of continental Europe tuned in to hear what the new “pirate killer” was all about. Young Emperor Rosko Hip New Yorkers had their Rosko (Bill Mercer), however, to Britons this Los Angeles-born Emperor Rosko (Mike Pasternak, son of Hollywood producer Joe Pasternak) became the epitome of the jive-talking American disk jockey during his several decades on the national airwaves. The Emperor’s skin may have been white, but he had clearly been consuming large quantities of soul gumbo in order to create this style of delivery. Reportedly Mike’s influences included Emperor Bob Hudson at KFWB and early Wolfman Jack, and possibly he had spent enough time on the home front recently to soak in a little of The Real Don Steele. The music selection in this show is mesmerizing — top-flight UK and West Coast rock, along with some tasty helpings of R’n’B and ska. The customized PAMS package captures the spirit perfectly, enhanced by several uses of the opening notes of Pink Floyd’s “See Emily Play” as a quick stinger. Pirate radio veteran Keith Skues is heard in the early moments, finishing off his Saturday Club show (in which he had been accompanied in the studio by the Bee Gees).

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum