… It’s the format you grew up with, but never, never outgrew …
[Description by Uncle Ricky]
Within a large box of diverse cassettes from contributor John Long, I found this 1990 demo for Drake-Chenault’s GOLDIES from Drake-Chenault/Jones Satellite Services. They definitely “got it” in 1990, because this demo begins with a collection of short airchecks from WRKO and Jerry Butler, KHJ and Robert W. Morgan, KGB, Charlie Van Dyke on KFRC – and a smokin’ sample of CKLW.
As this demo plays out, we learn that Drake-Chenault/Jones Satellite Services is conducting a nationwide search for air talent to deliver that adult audience that we want. As of the posting date of this exhibit (December 30, 2001) the phone number given on the tape “can not be completed as dialed.” Ouch. But don’t worry, in 2002, you can hear this “oldies format” on any one of a number of digitally-delivered radio stations around the country (even if someone else is doing it.)
FABULOUS production on the Oldies montage, which follows the opening airchecks and is used as background for pitches on “the money demo” and the “ongoing national music research”. Regardless of the history of this particular venture, this demo rocks!