Dr. Don Rose, KFRC San Francisco, April 6, 1976 (1:26:43)

… 610 weather, it’s a little bit like Marvelous Mark’s complexion, should begin to clear up later today …
[Description by contributor Michael Mistor]

There is just no way around it, when it came to TOP-40 radio stations, and morning drive time listening, Northern and Central California’s number one station for the 1970’s was none other than KFRC-610/San Francisco with Dr. Don Rose!! His show was the kind that, even if you thought he was a “wack” you had to keep listening, just to see what else goofy was said. Dr. Don’s morning show, with news and information, brought a warm laugh before you started your day, and what a great way to start.

The man and the station were far ahead of their time. Dr. Don’s crazy antics and the station’s radio engineers, with the audio shaping made back then, created a sound nothing short of perfection. You could clearly hear the difference, and no other radio station came close.
Even though Dr. Don Rose is no longer with us, and KFRC has changed from what we once knew, we still have memories (and tapes) to keep the Spirt of the Bay, the sound of lame jokes and laughter alive. May you who listen enjoy this audio clip as much as I still do.

assortment of KFRC bumper stickers

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum