Cousin Brucie, WABC New York February 1968 (scoped) (0:25:54)

Scoped
… remember cousins, when you brew coffee at home, always start with a clean coffee maker. Make sure she washes her hands …

Since I grew up on the left coast, I never got to hear Bruce Morrow until my first visit to the Big Apple in the early 1980’s. He was every bit as popular in New York as Don Steele was in Los Angeles, and deservedly so!

I imagine Brucie was always animated, but surely never more so than on this cold Wednesday night in February, 1968. The Coca-Cola Hour had apparently become the Coca-Cola Half Hour (9:30 – 10:00) with reminders from The Box Tops and The Bee Gees that “things go better with Coke”®

Also included: School Scope for Brooklyn Technical High School.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum