Our thanks to contributor Joe Evelius for this delightful composite of Classic and Classy Radio Commercials from the 1950s, 1960s, and the early 1970s. Joe writes:
“For many years I have collected commercials in addition to airchecks, jingles and records. In many ways, commercials are the toughest items to find even though they played such a prominent role on the air. Those jingles seem to stay with people for a long time. I hope this brings more people and their contributions to Reelradio…”
Opening with a very early Dr. Pepper spot (at 10, 2 and 4!), this composite is never more than a few minutes from a soft drink song, including Pepsi-Cola, Coca-Cola, Royal Crown, Seven-Up and Frosty Root Beer. Petula Clark is also featured with a 90-second rendition of Things Go Better With Coke (Coke ahfta Coke ahfta Coke). Would you prefer a Budweiser, Hamms, Schaeffer, Pabst Blue Ribbon, or Ballantine instead? Perhaps you’d rather share a Schlitz with Ella Fitzgerald or what sounds like The Carpenters (heard for the finale.) And if you’re in the mood for a movie, there are spots for Go Johnny Go (starring Alan Freed!), Tammy And The Bachelor, Pillow Talk, Murder, Inc., Cool Hand Luke, The Dirty Dozen, The Graduate, and Patton.
Lots more for automobiles, too – even the Studebaker Lark. And there are spots for L&M, Newport, Pall Mall, Winston and Kent. Of course, these familiar melodies were legislated out of existence in the ’60’s (though they are still legal products!)
Buckle Up For Safety, Buckle Up! Many of these commercials are jingles, and it’s fun to hear vocal styles and instrumentation change over twenty years. The entire 57+ minutes is a fascinating aural history and highly recommended for your enjoyment.