Classic and Classy Radio Commercials, 1950s - 1970s (0:57:23)

… Motorola Shirt Pocket Portable Radio, the Transistor X-11 with six transistors …
[Description by Uncle Ricky]

Our thanks to contributor Joe Evelius for this delightful composite of Classic and Classy Radio Commercials from the 1950s, 1960s, and the early 1970s. Joe writes:

“For many years I have collected commercials in addition to airchecks, jingles and records. In many ways, commercials are the toughest items to find even though they played such a prominent role on the air. Those jingles seem to stay with people for a long time. I hope this brings more people and their contributions to Reelradio…”
Opening with a very early Dr. Pepper spot (at 10, 2 and 4!), this composite is never more than a few minutes from a soft drink song, including Pepsi-Cola, Coca-Cola, Royal Crown, Seven-Up and Frosty Root Beer. Petula Clark is also featured with a 90-second rendition of Things Go Better With Coke (Coke ahfta Coke ahfta Coke). Would you prefer a Budweiser, Hamms, Schaeffer, Pabst Blue Ribbon, or Ballantine instead? Perhaps you’d rather share a Schlitz with Ella Fitzgerald or what sounds like The Carpenters (heard for the finale.) And if you’re in the mood for a movie, there are spots for Go Johnny Go (starring Alan Freed!), Tammy And The Bachelor, Pillow Talk, Murder, Inc., Cool Hand Luke, The Dirty Dozen, The Graduate, and Patton.
Lots more for automobiles, too – even the Studebaker Lark. And there are spots for L&M, Newport, Pall Mall, Winston and Kent. Of course, these familiar melodies were legislated out of existence in the ’60’s (though they are still legal products!)

Buckle Up For Safety, Buckle Up! Many of these commercials are jingles, and it’s fun to hear vocal styles and instrumentation change over twenty years. The entire 57+ minutes is a fascinating aural history and highly recommended for your enjoyment.

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Carl Davis
Trustee
North Carolina Broadcast History Museum