Bobby Rich, KHJ Los Angeles, July 7 1973 (0:17:03)

… No I’m Not …
When Bobby Rich tells the losing Phrase that Pays contestant that she could have won five thousand dollars, and he is NOT kidding, he sounds as serious as a heart attack (to fall back on a phrase.) Just a few years after this KHJ near-Independence Day moment, Mr. Rich programmed the award-winning B-100 in San Diego. Here, Bobby shows us that he really does know the basics, and that he can follow format as good as any of those 1973 era KHJ jocks. So there. Several memorable commercial announcements are featured in this narrowband sample, including one involved with hiding in a Hostess cupcake, because Hostess cupcakes are more than just food, they’re your friends. It’s deep inside him and he’s deep inside it. Yikes. RC Cola is right for you and KHJ is continuing to lead the way with more minutes of hit music than any other station in Southern California. Robert W. Morgan is featured on promos and production elements (KHJ Remembers, The Summer of 93). Danny Thomas sings for Music City and the acapella jings and The Temptations for Coca-Cola are both very 60’s-like. This aircheck leaves the impression that not much changed at KHJ between 1965 and 1973. ©2003 REELRADIO, Inc. All Rights Reserved

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project