Bobby Mitchell, KYA, San Francisco, 1961 (0:36:07)

… . . . a Boss Sound on the Swingin’ Sixty Survey . . . …

Mellow voiced, fast-rappin’ Bobby Mitchell hosted afternoon drive on KYA in December, 1961. Our friend Ken Levine offered much-appreciated information about Bobby via his COMMENT, below.
Most of us know a lot about the other 1260 Men. Morning drive was handled by the yet-to-be Mega-Merchant of Boss, Bill Drake. The Noon to 4 shift belonged to the yet-to-be Father of Underground, Big Daddy Tom Donahue. And the 9 to noon talent was veteran Peter Tripp, freshly released (with the help of the Justice Department) from New York’s WMGM.

This soft-scoped aircheck of the entire 5-6pm hour includes authentic DX noise, two “Newswatch” reports, complete with newsbugs; a promo by Big Daddy Tom, and what sounds like Mel Blanc with a 10-second spot for Red’s Tamales. Unfortunately, this remarkable window to the past closes unexpectedly in the middle of the second “Newswatch” ending.

“America’s Number One Popular Music Station”, aka: The Boss of the Bay featured an acapella jingle, “Boss Sounds”, and “Constant Music” almost 4 years BEFORE the advent of KHJ Boss Radio in L.A! This pre-boss KYA was a laboratory in which American pop-music radio DNA was forever enhanced. Consider the odds of so much pioneering talent – all concentrated in one place at one time!

Welcome to the new ReelRadio!

This site is now operated by the North Carolina Broadcast History Museum. 

We want to thank the board of ReelRadio, Inc. for their stewardship since the passing of the founder Richard Irwin in 2018.  It has not been easy and they have maintained the exhibits for future generations to enjoy.

I met Richard Irwin, aka Uncle Ricky, when we were freshmen at East Carolina University.  We both had worked at local stations in our hometowns.  No one was more passionate about radio, especially Top 40 radio, than my friend Richard. 

Our goals with this site are to preserve the exhibits and make them available free of charge for people to enjoy.  Over time, we hope to add some airchecks to the site.  This will not happen immediately.  Time and resources will determine the future of new exhibits. 

Many thanks to the web folks at the Beasley Media Group for countless hours of work.  Again thanks to the board members of ReelRadio, Inc. for their faith in us. 

Richard Irwin’s hope was that his site would live on long after his passing. He said, “I hope REELRADIO will survive as my contribution to the ‘radio business’. The business is allowed to forget me, but the business should never forget the great era of radio that we celebrate here”.

We remember Richard and we thank him. If you enjoy this new site, we would appreciate a contribution. We hope you enjoy the new ReelRadio!

Board of NCBHP
North Carolina Broadcast History Project